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New Logo and Identity for NewVoiceMedia by Koto
 

before

after

Noted Feb. 9, 2018 by Armin

Industry / Corporate Tags /

About

(Est. 2000) “NewVoiceMedia’s cloud contact center and inside sales platform delivers more successful conversations. The leading vendor’s award-winning customer contact platform helps organizations worldwide build a more personal relationship with every customer or prospect. It joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. With a true cloud environment and proven 99.999% platform availability, NewVoiceMedia ensures complete flexibility, scalability and reliability.”

Design by

Koto (London, UK)

Related links

Koto project page

Relevant quote
NewVoiceMedia helps people everywhere find their voice, making cold calls warmer and difficult conversations easier. When it came to building a new brand, voices were a natural place to start. The graphic waveform reflects the varying frequencies and tones of natural speech, while at the same time acting as a shorthand for the NVM initials. The result is a symbol that serves as a powerful reminder, to both customers and colleagues, of the brand’s important mission.

The waveform has become the mainstay of the identity, adjusting to fit each varied NewVoiceMedia communication, each time reflecting a different voice in pitch and volume. Complementary iconography creates cohesion, while the high-contrast colour palette allows the brand to pop against a backdrop of B2B blue competitors.

Koto project page

Images (opinion after)
New Logo and Identity for NewVoiceMedia by Koto
Logo.
Logo animation.
New Logo and Identity for NewVoiceMedia by Koto
Guidelines.

New Logo and Identity for NewVoiceMedia by Koto
Waveform graphics.
New Logo and Identity for NewVoiceMedia by Koto
New Logo and Identity for NewVoiceMedia by Koto
New Logo and Identity for NewVoiceMedia by Koto
New Logo and Identity for NewVoiceMedia by Koto
New Logo and Identity for NewVoiceMedia by Koto
Various ads.
Opinion

The old logo, ermahgerd. It was that bad that I’m using a super old meme to convey my emotions about it. The wordmark was sort of okay but that icon, wow. The new logo is a much slicker presentation with a very cool “NVM” monogram all built from the same repetitive combination of vertical and angled lines while seeding the concept of the waveform as part of the identity’s visual language. The wordmark is nice but I wonder if all the letters should have been stenciled to match the initial caps. Maybe it would have been too much of a good thing. The waveform element is bold, playful, and nicely integrated with the photography and typography. The latter, a combination of Noe Text and MFRED. I’m not sure Noe Text, the bold serif, fits as well but I do like the condensed sans. Overall, this gives an exciting voice to a somewhat odd thing — cloud-based call centre software — to try to sell.

Your opinion…

On Monogram


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On Wordmark


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On Application


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Comments


Logo Before & After
Sample Application

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