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New Logo and Identity for Noor Bank by Wolff Olins




Noor Bank (formerly Noor Islamic Bank) was established in January 2008, in Dubai — United Arab Emirates. In a short period of time, Noor Bank has grown considerably, and now provides a comprehensive range of products and services — in consumer and corporate banking, wealth management, insurance, treasury and trading.Noor Bank is owned 94.9% by Noor Investment Group, 5% by Emirates Investment Authority, and 0.1% by individuals and corporations in the UAE. We have a presence across the country, at multiple locations in Abu Dhabi, Dubai, Sharjah and Al Ain.”

Design by

Wolff Olins

Related links

Wolff Olins Flickr set
Wolff Olins blog post
Noor Bank press release

Relevant quote
Noor Gets It Done is the core of this new brand platform, providing the driving force behind a simpler and a more coherent brand. The attitude of getting things done has been brought to life by rethinking a spectrum of on- and offline touchpoints from the design of Noor's branches, to its website, to its forms. The tone of the launch campaign is punchier than previous communications and reflects the bank's new ethos.

Wolff Olins blog post

Images (opinion after)
New Logo and Identity for Noor Bank by Wolff Olins
Launch event.
New Logo and Identity for Noor Bank by Wolff Olins
30-second TV spot.

It's definitely a nice update that maintains the infinity symbol of the original. Given that it's a bank in UAE, this is relatively edgy and spare, even if we've seen the type-in-boxes execution a hundred times.

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