(Est. 2015) Puerto Rico FC is a Puerto Rican football club based in Bayamón, Puerto Rico and owned by New York Knicks NBA Star Carmelo Anthony that is scheduled to join the North American Soccer League (NASL) in time for the 2016 season.
Diego Guevara (Miami, FL)
The circle shield combines unity and team spirit, while the football represents the love for the game and connection to the NASL. The circle shield follows european tradition, connecting old football with the new game, making the logo effective. The logo distances itself from other league team logos by featuring a modern and clean monochromatic timeless design able to work on print, web, social media, and merchandise without significant modifications.
The typography is bold, modern and features a variety of weights that will help communicate and establish a brand voice. It is part of a stylized banner that wraps the shield, which also serves as an independent badge, branding tool, or stylized monogram.
Images (opinion after)
It's hard to argue against Hoefler & Co.'s Vitesse and this logo/identity is all Vitesse all the time. As a typographic exercise it's all good: the arched type, the type on a curve, the type straight up… it's all nicely executed. The main issue I have with the logo is that it could say Los Angeles FC, Bahamas FC, Mexico City FC, whatever, and it would still work. There is nothing inherently Puerto Rican or not Puerto Rican about it, so it's fairly exchangeable. This is not a terrible crime and I'm happy for my friend (and 6-time BNConf attendee) to get such a cool project but even one visual nudge — in the logo or identity system — that would point to something specific about Puerto Rico would be a boost.