The BBC Television Centre at White City in West London was the headquarters of BBC Television between 1960 and 2013. Most of the BBC’s national television and radio news output came from here. On 16 July 2012, the BBC agreed to sell the site to Stanhope plc for £200 million. The building closed on 31 March 2013 and will be redeveloped to include flats, office space, a cinema and hotels. Studios 1, 2 and 3 along with part of the basement and offices will be refurbished and leased back to the BBC on a 15 year lease.
Developers Stanhope said in April 2014 that the new Television Centre development would “pay homage to the original use of the building” and retain original features of the buildings including the ‘doughnut’, atomic dot wall and Helios statue. The new Television Centre will be opened up to the public and will offer entertainment and leisure facilities, including a new branch of members’ club Soho House, offices aimed at the creative sector and approximately 1,000 new homes, together with pedestrian access through the site providing connectivity with the local area, including Hammersmith Park. (Description cobbled together from Wikipedia)
The brand identity is designed to reflect the site’s iconic architecture as well as being directional, showing Television Centre acting as a magnetic point that attracts people and attention from across the city. At the centre of the logo is a perfect circle, representing the circular courtyard at the heart of Television Centre.
The line stemming out from the circle is a device that allows the identity to flex, rotate and direct. Bold typography and a minimal colour palette of black, white and a green highlight bring consistency across applications that will range from print advertising to high end residential brochures.
Prophet provided press release
Images (opinion after)
I really dig this wordmark, with its "O" set dead center and contrasting in its circle-ness against the condensed set of letters on its sides. It certainly makes you take notice on the contrast. I also like how it serves as a focal point in some of the applications. The accompanying type is a little heavy and cumbersome, though; not quite as well developed as the logo. Most, if not all, of the images below are prototypes/comps so we might have to do a follow-up in 2017 with some actual footage.