(Est. 2001) “Yachting°com is an online booking platform for yachts; today it has over twenty permanent employees and is supported by many others, whether it be tutors, captains, or through the group of companies to which we belong. For many Croatian and Greek charter companies, we have become the largest trading partner in Europe, with for many others in Croatia, Greece, Italy or the Caribbean we have a significant position and continue to grow. In the area of houseboats our position is similar and we are likely to be the European leader, or at least one of the biggest players to focus on France, Germany and the Netherlands. Our most important product is the online search system which is the result of thousands of hours of programmers, designers, and testers. This makes it the only one in the world to collate online data about the availability of more than 15,000 boats across numerous countries, such as Croatia, Greece, Italy, France, Spain, the Caribbean as well as the Seychelles, Thailand, Scotland, Ireland and many more.”
Hybrid Studio (Brno, Czech Republic)
When creating visual identity, we decided to present yachting°com as a guide to the world of yachting, a guide that always shows you the right course. The logo uses a degree sign well known from GPS coordinates. This sign also can be used in titles or in highlighted texts. The icon represents the sail, the ship seen from above and the course pointer at the same time.
Images (opinion after)
The old logo was sort of clever in making the “A” into a sail but the rest of the typography was a mess with its terrible spacing and gangly font selection. The new logo is a much nicer execution with a friendly and accessible font — the identity uses Darwin Pro and the logo looks to be a slightly modified version of it — that puts it more in the range of current rental services, whether it be Airbnb or Uber. The degree symbol is a nice, simple metaphor for sailing and makes for a great alternative to the dot in the .com name. The sail icon is kind of neat too although it operates on a different visual language than the main logo or anything else in the identity, which has more of a bubbly personality as opposed to the sharpness and slickness of this icon. The applications are decent, making good use of Darwin Pro and the yellow degree icon. The posters take a weird turn in the last set shown with the silhouetted images and the cutesy sea illustrations at the bottom. They are redeemed, however, for using Michelangelo’s David as a render prop to show the t-shirt.