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New Logo and Packaging for BrewDog
 

before

after

Noted Aug. 28, 2014 by Armin

Industry / Consumer products Tags /

About

BrewDog is redefining the UK craft beer scene as you know it… Back in 2007, James and Martin said sayonara to industrially brewed lagers and stuffy ales and — after brewing their first batch of beer in James’ garage — set about making hardcore beers full time. Both only 24 at the time, James and Martin leased a building, got some scary bank loans and spent all their money on stainless steel. Luckily the gamble paid off and after just three years, BrewDog has managed to kick-start the UK craft beer revolution and with wave upon wave of cool, contemporary and progressive beers continues to challenge perceptions of beer and brewing the world over.”

Design by

In-house (I think)

Related links

BrewDog, "Time for a Change"
BrewDog, "Our New-look Website"
BrewDog, "New Packaging"

Relevant quote
In an effort to ensure the look and feel outside our bottles matches the craft and passion inside them, we've started some experimental trials using real wood-cut and metal letters at one of the UK's few remaining letterpress studios. No computers. No photoshop. It's time for our packaging to become as hand-crafted as our beer.

Everything you see on these labels will be real. Real texture. Real ink. Real layers of colour. Hand-cut prints with character you can feel.

BrewDog, "Time for a Change"

Images (opinion after)
New Logo and Packaging for BrewDog
Logo detail.
New Logo and Packaging for BrewDog
Before and after comparison of labels.
New Logo and Packaging for BrewDog
Rendering of a few of the new labels.
New Logo and Packaging for BrewDog
Bottle details.
New Logo and Packaging for BrewDog
Fun with woodblock.
Printing with woodblock typography.
Opinion

This is such a great update. The new logo is so much more iconic and badge-like now that the typography sits on the outside. It lets the weird dog thing do its thing. The whole woodcut texture and vibe is nothing new but feels right on the logo. And the labels, how can you not like them? Again, nothing innovative in terms of aesthetic, but the fact that all the labels are done in letterpress, layer by layer, is a great fit for a craft brewer.

Thanks to Jessica Sneddon for the tip.

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