(Est. 2017) “FORM is the first prestige hair care collection that celebrates beauty in all its forms and was developed to address the hair issues women have been facing for decades. The collection, which consists of ten products ranging from $22 to $32 at launch, will help make hair care simpler, by offering products specifically designed for individual hair needs. Whether hair is coily, curly, natural, relaxed or somewhere in between, FORM’s personal and versatile products will help.”
Images (opinion after)
In keeping with the theme of Friday and liking things, this is a beautiful, simple execution from start to finish. In a way, there is nothing entirely novel here — dots on a grid forming a letter, uppercase sans serif, metallic finishes — but everything is so well considered and crisply laid out on the curvy range of bottles that it makes up for it in spades. I love the metallic gradient across the range of products, that’s just sweet as hell. Overall, this feels like a product that’s been on the market for ages and has the confidence of a category leader.