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New Logo and Restaurant Design for Peter Piper Pizza by WD Partners
 

before

after

Noted Mar. 17, 2014 by Armin

Industry / Restaurant Tags /

About

Peter Piper Pizza opened its doors in 1973 when founder Tony Cavolo debuted its flagship restaurant in Glendale, Arizona, which remains in operation to this day. Over the years our company has evolved from a small, 4,000-square-foot discount pizza restaurant, to the leading pizza and entertainment restaurant chain in the Southwestern U.S. and Mexico. Many of our newest facilities feature a 10,000-square-foot layout, with flat screen televisions, free Wi-Fi, and beer and wine for the adults.”

Design by

WD Partners (Dublin, OH)

Related links

"Piper Remix" Facebook page
WD Partners project page

Images (opinion after)
New Logo and Restaurant Design for Peter Piper Pizza by WD Partners
Facade of reopened store in Peoria, AZ.
New Logo and Restaurant Design for Peter Piper Pizza by WD Partners
Various remodel shots.
New Logo and Restaurant Design for Peter Piper Pizza by WD Partners
Stuff.
Time-lapse of a remodel.
Opinion

Although this redesign goes as far back as April, rollout has been slow. So slow it's not even on their Facebook and Twitter accounts. The old one wasn't bad or good, it was appropriate for a pizza joint with games. The new one tries to sophisticate the joint a little too much and, I think, health-it-up too by including what appears to be a salad bowl in the logo. The typewriter font also seems not fun. The whole thing is not terrible just feels like it's for another client.

Thanks to Arturo Elenes for the tip.

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