Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Uniforms for New York Jets
 

before

after

Noted Apr. 8, 2019 by Armin

Industry / Sports Tags /

About

(Est. 1959) “The New York Jets are a professional American football team located in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member club of the league’s American Football Conference (AFC) East division. The team is headquartered in Florham Park, New Jersey. In a unique arrangement for the league, the Jets share MetLife Stadium in East Rutherford, New Jersey with the New York Giants. The franchise is legally and corporately registered as New York Jets, LLC.” (Wikipedia)

Design by

N/A

Related links

New York Jets announcement page

Images (opinion after)
New Logo and Uniforms for New York Jets
Logo.
New Logo and Uniforms for New York Jets
Update explanation.
New Logo and Uniforms for New York Jets
New uniform names (plus recurring type and graphic device usage).
New Logo and Uniforms for New York Jets
“Gotham Green” uniforms.
New Logo and Uniforms for New York Jets
“Spotlight White” uniforms.
New Logo and Uniforms for New York Jets
“Stealth Black” uniforms.
New Logo and Uniforms for New York Jets
Uniform update explanation.
Intro video to new vibes. (Leon!)
Opinion

First, it’s worth noting how little — unlike the NBA or MLS — NFL logos change, with only six updates in our archives, which makes this Jets change relatively monumental. The old logo was kind of cool with the stroke “NY” behind the name, giving the logo some texture but also a challenge for any dimensional reproduction (uniforms, hats, patches, etc.). And its ball was kind of dopey. The new logo is more orderly but has lost its energy. Now simply typeset in their custom font, designed by Hoefler & Co. back in 2002 (and now available as Nitro) the logo may be neater but it’s all kinds of new awkward, with some odd negative spaces between the words themselves and between the words and the holding shape, which is somewhat clunky. The ball depicted within is an improvement, so it has that going for it. The uniforms are… fine. It feels like a lot of PR for a fairly unexciting result. As a non-Jets and non-NFL fan I have no strong affiliation or emotion towards the change but even with that detachment this feels like a slight letdown.

Thanks to Matthew J. Congrove for the tip.

Your opinion…

On Logo


Total

On Uniforms


Total

Comments


Logo Before & After
Uniforms

Share ›

Spotted Around the web

New Logo for Yext

New Logo for Yext
 
Spotted Jul. 15, 2019

Pinned Recent, Big Stories


Curated Dot dot dot