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New Logo for Android



Noted Jun. 26, 2014 by Armin

Industry / Consumer products Tags /


Android is an operating system based on the Linux kernel with a user interface based on direct manipulation, designed primarily for touchscreen mobile devices such as smartphones and tablet computers. The operating system uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching, and reverse pinching to manipulate on-screen objects, and a virtual keyboard. Despite being primarily designed for touchscreen input, it also has been used in televisions, games consoles, digital cameras, and other electronics.” (Source: Wikipedia)

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The Verge story

Images (opinion after)
New Logo for Android
Animation of logo in the LG G Watch.
New Logo for Android
Screenshots from The Verge’s webcast of the I/O Developers Conference. Sent in by reader Mitch.

To clarify upfront: the Android robot droid green thing is not going away. The wordmark is what has changed. So, despite my glowing, optimistic review of the new Google visual language I am sad to report that none of it is reflected in the new Android logo. Simplicty? Yes, perhaps. But it's the kind of bland simplicity that you would expect from the Microsoft design language. The minimal "n"s and stumpy "r" make the whole thing look weak and very strangely spaced. If Google made such a big deal about moving to Roboto as its main typeface, they could have used the Android wordmark to drive that message home.

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