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New Logo for Aramark



Noted Jan. 8, 2014 by Armin

Industry / Corporate Tags /


(Est. 1936) “Aramark delivers experiences that enrich and nourish people’s lives through innovative services in food, facilities management, and uniforms. United by a passion to serve, our more than 270,000 employees make a meaningful difference each day for millions of people in 22 countries around the world. Aramark is recognized among the Most Admired Companies by FORTUNE and World’s Most Ethical Companies by the Ethisphere Institute.”

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Related links

Aramark new day
Aramark press release

Relevant quote
Today, we are revitalizing our Aramark brand. Our iconic red star continues to represent our people, always moving forward with devotion and ingenuity. Our service mission remains intact: to enrich and nourish lives. And our standards are still just as high. Today, we turn boldly to the future and look to the next era of creating innovative solutions for tomorrow's challenges. Because passion is at the heart of our performance, and pride is at the core of our service. And it always will be. This is the Aramark legacy. And this is what we do.

Aramark new day

Images (opinion after)
New Logo for Aramark
Logo detail.
Brand new day video.
New Logo for Aramark
“Aramark President and CEO Eric Foss, joined by frontline employees and members of the management team, rings the NYSE Opening Bell to celebrate the company’s IPO and first day of trading on the New York Stock Exchange.”

Icon: prefer the old one. Typography: prefer the new one. All around: improvement but icon too wavy and loose in contrast to the geometric letterforms.

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