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New Logo for Australian Theatre for Young People by Interbrand Australia
 

before

after

Noted Mar. 4, 2014 by Armin

Industry / Culture Tags /

About

(Est. 1963) “The Australian Theatre for Young People (atyp) has been bridging the divide between young people and professional theatre practice since 1963. Australia’s oldest and largest youth theatre company, we are driven to create work that impacts the way young people engage with theatre nationally. atop specialises in integrating professional theatre practice with supportive youth theatre process. We love working with all levels of the arts industry, from the most celebrated national companies to the smallest youth theatres. Our work supports young people from their first theatre experience to their first professional production.”

Design by

Interbrand Australia

Related links

Interbrand project page
ATYP news item

Relevant quote
The resulting identity is strikingly bold yet with subtle intricacies. Young people — as the protagonists — are framed front and centre as unequivocal focal points. Typography is bold and enigmatic, broken up to emphasise the notion of 'work in-progress'. The logo encapsulates this by using a series of progressive tints that can move left (towards workshops) or, right (towards performance). Layers of information add a sense of depth, suggesting there is more than immediately meets the eye. And, within these layers are prompts to other young people asking them to get involved and explore their own stories.

Interbrand project page

Images (opinion after)
2014 season trailer.
New Logo for Australian Theatre for Young People by Interbrand Australia
Logo tinting.
New Logo for Australian Theatre for Young People by Interbrand Australia
T-shirt.
New Logo for Australian Theatre for Young People by Interbrand Australia
New Logo for Australian Theatre for Young People by Interbrand Australia
Program.
New Logo for Australian Theatre for Young People by Interbrand Australia
Ticket.
New Logo for Australian Theatre for Young People by Interbrand Australia
Outdoor advertising.
Opinion

Moody and youthful. This definitely looks like sophisticated teenage angst personified in a positive way. I like it.

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