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New Logo for Big 12 Conference by GSD&M



Noted Aug. 1, 2013 by Armin

Industry / Sports Tags /


(Est. 1994) “The Big 12 Conference is a ten-school college athletic conference headquartered in Irving, Texas. It is a member of the NCAA’s Division I for all sports; its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Oklahoma, Texas, and West Virginia.

According to the Big 12 Conference’s website, the alternate names ‘Big Twelve’ and ‘Big XII’ are incorrect. The trademarked name of the conference is Big 12 Conference, notwithstanding the Roman numeral XII featured on the conference logo. The current Big 12 Commissioner is Bob Bowlsby.” (Source: Wikipedia)

The new logo goes into effect until 2014.

Design by

GSD&M (Austin, TX)

Related links

Austin Business Journal story
@Big12Conference Twitter announcement

Images (opinion after)
New Logo for Big 12 Conference by GSD&M
Logo detail.

Both old and new logos are fine and not necessarily my cup of tea, but if someone put a defensive tackle running straight me and had to choose before he hit me I would go with the new one. It's more hip-hop somehow.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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