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New Logo for BigCommerce done In-house



Noted Mar. 31, 2016 by Armin

Industry / Web Service Tags /


(Est. 2009) “BigCommerce is the leading ecommerce platform for fast-growing and mid-market brands. According to analysis conducted by market research firm Ipsos, online stores built on BigCommerce grow approximately twice as fast as the ecommerce industry average. BigCommerce’s cloud-based platform enables merchants such as Cetaphil, Dorco, Duck Commander, Martha Stewart and Travelpro to cost-effectively grow their businesses with more traffic, higher conversion and superior performance. BigCommerce supports clients from its headquarters in Austin, Texas and offices in San Francisco and Sydney.”

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Related links

Big Commerce brand launch page

Relevant quote
Our mission at BigCommerce is very simply put: to power commerce success, one brand at a time. We do this by providing a platform on which merchants can maximize their success, both today and in the future.

This is represented in our new logo — an ode to the “growth chart” used in board rooms and offices around the world to quantify progress. At its core, our logo is a dramatically simple composition of elements that convey our brand’s promise to help merchants grow “up and to the right”.

Big Commerce brand launch page

Images (opinion after)
New Logo for BigCommerce done In-house
Logo detail.
New Logo for BigCommerce done In-house
Logo variations.
New Logo for BigCommerce done In-house
Underlying grid. The only worthy moment in this is noticing how the “B” interacts with the triangle.
New Logo for BigCommerce done In-house

If you can believe it, the old logo was an improvement over the old-old logo yet it was still a wonky logo. The overlaid pebbles were very gratuitous and unrelated and the lack of camel case in BigCommerce made the wordmark look like gibberish. The new logo is better only by contrast because there is not much there to get excited about. The rising financial chart motif that holds the "BIG" is clunky and looks more like a ramp than anything else. Only because it says "commerce" there is any reinforcement of the concept but even then it falls flat. The one good thing about the logo is that it resolves breaking up the long name into two chunks but it's still a handful. The "B" in the triangle on its own is almost interesting and the diagonal line could almost be applauded for abstract daringness but it really just becomes a decorative slash, more than a representative identity element. The pattern is fun and their new website looks sharp, so that's good news.

Thanks to Tom Harding for the tip.

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