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New Logo for Breaking News



Noted Nov. 6, 2013 by Armin

Industry / Culture Tags /


(Est. 2007) Breaking News is a real-time news service that strives to reward publishers for breaking original stories. Our editors monitor hundreds of global news sources and social media for the first, original instance of a breaking report. Once we’ve discovered and verified a story, we publish a short update with a link, crediting the originator. We began on Twitter as @breakingnews, which is now the most retweeted news Twitter account in the world. We’re a separate startup inside the NBC News Digital Network with offices in Seattle, New York, London. Despite our affiliation with NBC News, we’re staunchly agnostic, working with editorial partners of all shapes and sizes. Our experienced team has worked for the AP, Mashable, Seattle Times, Minnesota Public Radio, msnbc.com, ITV and NBC News.

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In-depth description of the changes by Breaking News' general manager

Relevant quote
Gone is the red globe — which has always looked like it was ripped from a "breaking news" banner on TV. We've introduced a new logo that exemplifies Breaking News' transformation into a personal mobile service. We've replaced the "screaming red" with an orange-red color, and our logo design has taken inspiration from an image of a pin on a map — it's news that's targeted to you, wherever you are.

Breaking News' general manager

Images (opinion after)
Relaunch video. Old school meets new school.

It would be hard to NOT to do something better than the old one and the new location pinpointer shape plus speech bubble do make sense for the service so it's hard to argue objectively against it but, c'mon, two clichés don't make a right!

Thanks to James Callan for the tip.

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