Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for City of Kraków by Dorota Kozak



Noted Mar. 10, 2017 by Armin

Industry / Destinations Tags /


Kraków, also Cracow or Krakow, is the second largest and one of the oldest cities in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. Kraków has traditionally been one of the leading centres of Polish academic, cultural, and artistic life and is one of Poland’s most important economic hubs.” (Wikipedia)

Design by

Dorota Kozak

Related links

City of Kraków press release

Relevant quote
The author of the modernization of the logo is Dorota Kozak, who 20 years ago won the competition for the then logo of Krakow. The main assumptions of the modernization of the logo are associated with the changes, which is ongoing - changing places displaying graphic characters, it has become ubiquitous to use computers, smartphones and applications. It all meant that it was time to do a facelift and modernization of the logo Krakow. Work on it lasted half a year, were led attempts to change the character, so that the people recognize and associate proposal to Krakow, but in a modern line which follows the spirit of the time. The new symbol is simplified, and the name “Krakow” was pulled out of the symbol, which greatly improved readability. Signet, which is itself a sign showing streets extending from the main square can be used without the addition of the name “Krakow”, because in the applications space designed logo is a circle or square, in which fits perfectly with the new logo of Krakow.

City of Kraków press release (Google-translated)

Images (opinion after)
New Logo for City of Kraków by Dorota Kozak
New Logo for City of Kraków by Dorota Kozak
Logo with graphic map.
New Logo for City of Kraków by Dorota Kozak
Logo presentation.

The old logo was cool. Somehow, the aged, rugged effect worked appropriately here communicating the long history of the city and introducing the city center street grid motif. But I can see how a contemporary city doesn’t want an old-looking logo and it’s also clear that the old logo reduced terribly. The new logo, designed by the same designer who did the original, is a great evolution that looks like the old logo and the Chase logo had a baby. The city center street grid is clearer in this new icon and serves as a great device to use on its own. The wordmark, meh, I guess it works with the slight roundedness of the icon but it feels far too corporate and I hate that “r” so much. In application, I like the map graphic that supports the concept of the logo and the tone-on-tone approach. Overall, it’s a destination logo that feels specific to its place and manages to be contemporary while highlighting one of the oldest traits of the city.

Thanks to Tomasz Ćwik for the tip.

Your opinion…

On Icon


On Wordmark



Logo Before & After
Logo with Map

Share ›

Spotted Around the web

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
Spotted May. 16, 2017