Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Clube de Regatas do Flamengo by Fabio Lopez
 

before

after

Noted Jun. 19, 2018 by Armin

Industry / Sports Tags /

About

Clube de Regatas do Flamengo (English: Flamengo Rowing Club), commonly referred to as Flamengo, is a Brazilian sports club based in Rio de Janeiro. Their most significant sporting outlet is the football team, which plays in the Campeonato Brasileiro Série A. The club was established in 1895, although it did not play its first official football match until 1912. Flamengo is one of the most successful clubs in Brazilian football, having won five Campeonato Brasileiro Série A titles (and the controversial Copa União of 1987), three Copa do Brasil titles, one Copa Intercontinental, one Copa Libertadores and holds a record of 34 Campeonato Carioca trophies. Flamengo is the most popular team in Brazil, with over 39.1 million supporters as of 2010, and was voted by FIFA as one of the most successful football clubs of the 20th century.” (Wikipedia)

Design by

Fabio Lopez (Rio de Janeiro, Brazil)

Related links

Fabio Lopez project page
Redesign microsite

Relevant quote
The Flamengo monogram featured fishtail Victorian-inspired serifs: a reference to the classic English style of the 19th century commonly found on old soccer club crests. This terminals was replaced by serifs of a more particular and dynamic nature, with sharp and incisive curves and tips that refer to the very shape of the Flamengo crests. The obvious graphic similarity between terminals, curves and serifs makes the monogram more organized, concise and balanced. Everything in the new CRF reflects strength and movement, with a contemporary look and technical refinement. Despite this, the proportions of the previous monogram were respected, as well as its characteristic interlaced structure.

To complement the set and to consolidate the process of renewal of the visual identity of the Clube de Regatas do Flamengo, we also decided to renew the typographic expression of the club, creating a logotypes system aligned with the project concept. Despite the fact that this logotypes does not have the same permanent and special character as the modernized symbols, we believe that it is an important tool in the effort to reorganize Flamengo's visual communication.

Fabio Lopez project page

Images (opinion after)
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Monogram, before and after.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Monogram improvements.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
New monogram and crest.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Color variations.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Wordmarks.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Typography.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Applications.
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Uniform.
Opinion

There isn’t so much to say about this one, since this is a technical-driven evolution and you either like the old versions of the monogram and crest or you like the new ones but in the end it doesn’t matter as the essence remains. I like the new monogram better but it’s not something that makes me do a fist pump in the air when I see it. It has a few nice details but overall it remains slightly awkward. The crest evolution is okay; the additional thickness on the outside border is beneficial. The wordmarks clearly didn’t get the same attention to detail as the monogram and the sole tweak on the “G” makes that letter stand out very oddly against the rest. The typographic treatments are kind of cheesy with the bouncy baseline. And the uniforms look good… except to this guy.

Thanks to Ricardo Pitanga for the tip.

Your opinion…

On Crest Evolution


Total

On Monogram Evolution


Total

On Typography


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Logo Before & After
Monogram Before/After

Share ›

Spotted Around the web


Pinned Recent, Big Stories


Curated Agents of Shield