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New Logo for Coroflot by The Collected Works and In-house
 

before

after

Noted May. 22, 2018 by Armin

Industry / Web Service Tags /

About

“Since launching in 1997, Coroflot has grown to host millions of images from hundreds of thousands of professionals and students across the globe. We promote and celebrate the work of dozens of design disciplines, including industrial, fashion, 3D modeling, architecture, illustration, graphic, UX/UI and many more.”

Disclaimer: Brand New is a Coroflot job board partner but this post was included for its editorial appropriateness.

Design by

The Collected Works (New York, NY) and In-house

Related links

Coroflot blog post
2012 Brand New post

Relevant quote
Coroflot was created by designers, for designers, and is still run by designers today. For more than 20 years our focus has been connecting designers and creative companies world-wide. This latest step is a confirmation of that mission and of our dedication to that crucial intersection of ability and need, simultaneously helping designers make their mark in the creative world and enabling employers to recruit exceptional creative talent.

Coroflot blog post

Images (opinion after)
New Logo for Coroflot by The Collected Works and In-house
Logo.
New Logo for Coroflot by The Collected Works and In-house
Monogram.
New Logo for Coroflot by The Collected Works and In-house
Monogram, small.
New Logo for Coroflot by The Collected Works and In-house
Sample portfolio page.
Opinion

Other than the “C”, the old logo was fine; generic and unmemorable but fine. The new logo operates within the current trend and standards of a geometric sans serif but given that the name has three “O”s and one “C”, the geometric approach works nicely in its favor. The addition of the “X” or “×” gives it a little extra flavor. (Hey, that rhymed!). While I get that the “×” is there as a metaphor for “making your mark” I kind of want to poke it to close it as it looks like a neat close button. The mark can also transfer to the “C” for a monogram that looks great big and small. I like the detail of the endings of the “×” that are a little round. Overall, what I think this does well is that it provides a more neutral branding for Coroflot that allows the work shown by its members to be less influenced by the more techie look that the old logo had; it’s also a lot cooler.

Thanks to Lance Craig for the tip.

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Logo Before & After
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