“The Dayton Flyers are the intercollegiate athletic teams of the University of Dayton of Dayton, Ohio. All Flyers intercollegiate sports teams participate at the NCAA Division I level. The football team competes in the Division I FCS non-scholarship Pioneer Football League, and women’s golf plays in the Colonial Athletic Association, while all other sports compete in the non-football Atlantic 10 Conference.
The name is a reference and homage to Daytonians Orville and Wilbur Wright who pioneered heavier than air flight. Orville and Wilbur Wright designed the Wright Flyer I and fabricated many of its components, including the propellers and engine, at their bicycle shop in Dayton.” (Source: Wikipedia)
Identity: 160over90 (Philadelphia, PA)
We worked closely with the UD Athletics staff and men's basketball coach Archie Miller to arrive at a look that is iconic and timeless, yet forward leaning. We wanted to elevate the brand to a level that matches the quality of this stellar program, as well as the Flyers' style of play: fast and fearless.
Building on the iconic "UD," the new mark incorporates a subtle "U" shape into the design of a block "D," enhancing brand recognition.
Wings trailing the "D" are a nod to the city of Dayton—the birthplace of flight.
The font choice — Vitesse, which is French for speed — supports the overarching brand narrative.
Images (opinion after)
I can sort of see the "U" in the "D" (being the bottom half of the "D") but it's a bit of a stretch. The trailing wing on the "D" is kind of weird, it just feels tacked on, and when the wing element is removed as can be seen on the uniforms the remaining spiky slab serifs feel extraneous. Then there is the diagonal cuts on letters like the "Y" and "F" and the really heavy-handed "Y" ligatures… It's just odd in general. Colors are nice, though.
Thanks to Danny Harms for the tip.