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New Logo for Disney Channel by BDA
 

before

after

Noted May. 27, 2014 by Armin

Industry / Entertainment Tags /

About

(Est. 1983) “Disney Channels Worldwide is a global portfolio of over 100 kid-driven, family inclusive entertainment channels and/or channel feeds available in 169 countries/territories, in 35 languages. The platform brands are Disney Channel, Disney Junior, Disney XD, Disney Cinemagic, Hungama and Radio Disney. The group’s multiplatform strategy includes subscription video-on-demand and content-rich broadband websites DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com. Disney Channel content is distributed through cable, satellite and digital terrestrial television channels, and via a strategic partnership with Disney Media Distribution to third party broadcasters across the globe. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to over 600 million unduplicated viewers worldwide.”

Design by

BDA (Munich)

Related links

Disney Channels press release
Long YouTube list of new idents, bumpers, and promos
BDA minor news mention
Adweek story

Relevant quote
In addition to reflecting the Disney Channel audience with its new branding, the team also continues to leverage Disney's history, notably Walt Disney's signature as part of the logo design and the incorporation of the famous 'D' as a framing gesture used in all forms of media. The dynamic new logo is a combination of two classic Disney icons — the distinct signature stroke of company founder Walt Disney and the three-circle shape evocative of Mickey Mouse.

Disney Channels press release

Images (opinion after)
Opinion

I promise I didn't plan to cover this while being at Disney. Coincidence! The previous logo has always seemed a little odd with the giant, bubbly-stroked ears of Mickey Mouse. In the new one, the Mickey head shrinks to the size of the tittle of the "i", making it less about Mickey and more about Disney, with the main Disney wordmark becoming the primary element of the logo. The "CHANNEL" typography is a hilarious cross of Comic Sans and Tekton — at the very least they didn't repeat the "N". All in all, more Disney and less Mickey in a less awkward shape. Works for me.

Thanks to Alec B for the tip.

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