Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Duolingo Done In-house



Noted Dec. 19, 2013 by Armin

Industry / Technology Tags /


(Est. 2012) Duolingo is a free language-learning website and crowdsourced text translation platform. The service is designed so that, as users progress through the lessons, they simultaneously help to translate websites and other documents. As of July 2013, the site offers Latin American Spanish, French, German, Brazilian Portuguese, and Italian courses for English speakers, as well as American English for Spanish, French, German, Portuguese, and Italian speakers. [As] of September 2013 has 10 million users.” (Source:Wikipedia)

Duolingo was recently selected by Apple as the iPhone app of the year.

Design by

In-house (Gregory Hartman)

Related links

Duolingo blog post about the redesign
USA Today story on Duolingo being Apple's iPhone app of the year

Relevant quote
When we decided to redesign Duolingo, we knew we wanted Duo to come along for the ride. But in order for that to happen, he would need to undergo a few stylistic changes to fit our new vision. Firstly, we laid down a few ground rules: we knew Duo's color and his species (a very rare green owl) were not going to change. We also wanted to depict him as the same ol' Duolingo mascot that has been with us from the beginning, but with just a few cosmetic changes.

Duolingo blog post about the redesign

Images (opinion after)
New Logo for Duolingo Done In-house
Exploration of Duo’s best angle.
New Logo for Duolingo Done In-house
Stickers of the wordmark.
New Logo for Duolingo Done In-house

I love this little guy. It's the feet that make this. He is so happy, it's like he is doing one of those jump and kick your heels thing. The old one was more of a clip-art illustration. This one has a unique personality. It works even better as a single-color mark as seen in the tees below.

Thanks to Kyle Picone for the tip.

Your opinion…

On Execution



Share ›

Spotted Around the web

Pinned Recent, Big Stories

Curated Groovy Mascots

Reading Fightin Phils

Reading Fightin Phils
Posted Nov. 20, 2012

Meet Don Belisario

Meet Don Belisario
Posted Aug. 1, 2012