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New Logo for Duolingo done In-house
 

before

after

Noted Jan. 10, 2019 by Armin

Industry / Technology Tags /

About

(Est. 2012) “Duolingo is a freemium language-learning platform that includes a language-learning website and app, as well as a digital language proficiency assessment exam. As of October 2018, the language-learning website and app offer 81 different language courses in 37 languages. The app has about 300 million registered users across the world.” (Wikipedia)

Design by

In-house

Related links

2013 Brand New Noted post
The Verge story

Images (opinion after)
New Logo for Duolingo done In-house
Duo evolution.
New Logo for Duolingo done In-house
Side views.
New Logo for Duolingo done In-house
Expressions.
New Logo for Duolingo done In-house
Illustration approach.
New Logo for Duolingo done In-house
Animation sample.
New Logo for Duolingo done In-house
Animation sample.
New Logo for Duolingo done In-house
Animation sample.
New Logo for Duolingo done In-house
App icon.
New Logo for Duolingo done In-house
Social media avatar.
New Logo for Duolingo done In-house
Sample app screens.
Opinion

I really liked the old owl but I can see how its asymmetry would be hard to parlay into different applications or create a cohesive set of illustrations. The new, front-view, symmetrical owl makes things a lot easier. I’m not as big a fan but I also don’t dislike it. The proportion of the previous owl were a little better though… this one got too wide. The expressions are charming and easier to expand based on the front-view approach. I like that they kept the feet sort of detached as I thought that was the best feature about the previous owl. The rest of the illustrations are fun and cute and the game aesthetic is much more pronounced. It reminds me of Bowmasters. Overall, it’s fine and seems more in tune with today’s mobile game aesthetics — as a bonus, though, you get to learn a new language.

Thanks to Joshua Paines for the tip.

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