(Est. 2007) “Funny Or Die is a comedy video website that combines user-generated content with original, exclusive content. The site is a place where celebrities, established and up-and-coming comedians and regular users can all put up stuff they think is funny. At the same time, the site hopes to eliminate all the junk that people have to pick through to find videos. That means around here you get to vote on what videos are funny and what videos deserve to die.
Funny Or Die was created by the guys at Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy) and a bunch of Silicon Valley dudes and ladies. Michael Kvamme, an aspiring young comedian, came up with a concept for a new kind of comedy site and told his dad, Mark Kvamme of Sequoia Capital to write a check. Randy Adams, a Silicon Valley serial entrepreneur, signed on to handle design and implementation. Now, Funny Or Die has offices in Japan, Madagascar and Bahn, nine full time lobbyists in Washington and an elite private security force consisting of four hundred soldiers and six attack helicopters.”
SpringStudio (San Francisco, CA / New York, NY)
With such strong brand equity amassed over the years, Funny Or Die has grown from a website into a multi-channel, multi-platform entertainment company. Their identity felt outdated considering the expansion of their business. So, we helped bring the Funny or Die brand into the now and gave it wings to soar into the future.
Images (opinion after)
The new logo is certainly more polished than the original, but it lacks the immediate contrast between being funny or needing to die that the old one did so well (in an amateur kind of way) with the scratchy "die" typography. Seems like a missed opportunity to have done something that matches the irreverence of the content.
Thanks to Dan Eyman for the tip.