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New Logo for Le Mans 24 Hours by Leroy Tremblot



Noted Feb. 17, 2014 by Armin

Industry / Sports Tags /


“The 24 Hours of Le Mans (French: 24 Heures du Mans) is the world’s oldest active sports car race in endurance racing,[1] held annually since 1923 near the town of Le Mans, France, and is considered to be one of the most prestigious automobile races in the world. Commonly known as the Grand Prix of Endurance and Efficiency, race teams have to balance speed against the cars’ ability to run for 24 hours without sustaining mechanical damage to the car and manage the cars’ consumables, primarily fuel, tires and braking materials. The endurance of the drivers is likewise tested as drivers frequently spend stints of over two hours behind the wheel before stopping in the pits and allowing a relief driver to take over the driving duties. Drivers then grab what food and rest they can before returning to drive another stint. Current race regulations mandate that three drivers share each competing vehicle. The race is organised by the Automobile Club de l’Ouest (ACO) and runs on the Circuit de la Sarthe. (Source: Wikipedia)

Design by

Leroy Tremblot (Paris)

Related links

Le Mans press release

Relevant quote
Henceforth, the Le Mans 24 Hours has a new visual identity thanks to the new logo designed by the Leroy Tremblot agency. An event like the Le Mans 24 Hours is based around a central dimension — its legend. And this legend has been carefully forged since 1923 thanks to four sacrosanct values: innovation, popularity, performance and variety. These four values can be found in the new logo, which also transforms the identity of the event to a brand concept.

This new sign replaces a logo that dates from 1978 and it coincides with the introduction this year of new technical regulations for the Le Mans blue riband category, the LM P1s (download hereafter).

Le Mans press release

Images (opinion after)
New Logo for Le Mans 24 Hours by Leroy Tremblot
Logo detail.
Logo introduction video. With. Words. That. Mean. Stuff.

The "2" could have used a lot more love but the overall impression and visual approach to the new logo is quite good. The "4" also almost looks like the front of one of this fastyfast cars. Great use of negative space. Should have been given to one of the many talented French type designers for one last round of polishing.

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