“Louisville City FC is an American professional soccer club based in Louisville, Kentucky. They will play in the USL Pro league from the 2015 season onwards. They are to be affiliated to Orlando City. Their supporters group is called the Louisville Coopers. The team will maintain the colors of the Orlando City franchise. Their first manager will be James O’Connor, previously a player-coach for Orlando City.” (Source: Wikipedia)
Note: The timeline of events on this thing is hilarious…
June 4: First logo announced.
June 5 to 10: Social media hates logo.
June 10: Louisville City FC announces logo contest to fix shitty logo.
June 17: Logos due for contest.
June 22: New logo announced.
Now that’s design process!
Winner received $500 and season tickets.
Michael Manning (New Albany, IN)
Images (opinion after)
There is no doubt the new logo is better than the old, as the latter was probably one of the worst executed logos of the year. The new logo keeps the key elements (barrel and fleur de lis) while adding a skyline. I would have quit while I was ahead before adding a busy skyline with windows and everything to a logo that is bound to be embroidered. No matter how much of an improvement it is, it's hard to take this seriously given the asinine process that led to it.
Thanks to Marc Reyes for the tip.