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New Logo for Macy's



Noted Aug. 22, 2019 by Armin

Industry / Retailers Tags /


(Est. 1858) “Macy’s, Inc. is one of the nation’s premier retailers with fiscal 2018 sales of $24.971 billion and approximately 130,000 employees. The company operates approximately 680 department stores under the nameplates Macy’s and Bloomingdale’s, and approximately 190 specialty stores that include Bloomingdale’s The Outlet, Bluemercury, and Macy’s Backstage. Macy’s, Inc. operates stores in 43 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale’s stores in Dubai and Kuwait are operated by Al Tayer Group LLC under license agreements. Macy’s, Inc. has corporate headquarters in Cincinnati, Ohio, and New York, New York.”

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Images (opinion after)
New Logo for Macy's
New Logo for Macy's
Logo, before and after.
New Logo for Macy's
Overlay comparison.

In another unceremonious large retailer logo update (see yesterday’s Nordstrom post), Macy’s has updated its logo with a few, mostly positive tweaks that improve what’s a so-so logo. The two stars are made bigger with the red one now neatly aligning with the x-height and the black one having more space to exist above and between the “y” and ”s” — which at this point is pretty far from acting like an apostrophe anymore although I don’t think it really matters at this point whether the name "Macy’s" is a plural of Macy or that it belongs to Macy. The typography has been made bolder and its tracking loosened, both of which are good moves. The one fully infuriating thing is the lack of overshoot in the curves that makes the “a” look so bad — and the rest of the letters in a domino effect once you see the issue — as its stem is the exact height of the bowl, which is a cardinal sin in type design. It’s such an easy thing to get right — and to, ahem, fix — that it makes the error much more painful to see. Overall, if one is able to overlook this, the logo has evolved in a positive direction.

Thanks to D Compton for the tip.

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