On April 9, the cyclist, TV presenter and adventurer Mark Beaumont — famous for his record-smashing round-the-world cycle — is setting out on a new African adventure. He will to attempt to bring home the coveted Cairo to Cape Town World Record, aiming at 150 miles a day to cross the entire continent.
O Street (London)
Mark asked O Street to design a logo that was "bold and simple, with a human element." Lead by designer Ed Watt, the studio created a hand-drawn logo that captures the spirit of the journey. Like Mark, the design has a pro-sport presence and plenty of grit.
Images (opinion after)
Another smallish logo today but when someone is able to merge the shape of the African content with the semi-profile of a biker with his helmet it deserves any bit of attention. Before seeing the sketch I hadn't noticed the shape of Africa and I still thought it was a cool-looking logo but after seeing it, it's just, like, bam! Awesome. Hand-wobbled type is nice too and goes well with the grittiness of the terrain and effort.