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New Logo for Mark Beaumont's Africa Solo Ride by O Street

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Noted Apr. 10, 2015 by Armin

Industry / Sports Tags /

About

On April 9, the cyclist, TV presenter and adventurer Mark Beaumont — famous for his record-smashing round-the-world cycle — is setting out on a new African adventure. He will to attempt to bring home the coveted Cairo to Cape Town World Record, aiming at 150 miles a day to cross the entire continent.

Design by

O Street (London)

Related links

O Street project page

Relevant quote
Mark asked O Street to design a logo that was "bold and simple, with a human element." Lead by designer Ed Watt, the studio created a hand-drawn logo that captures the spirit of the journey. Like Mark, the design has a pro-sport presence and plenty of grit.

O Street project page

Images (opinion after)
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Logo detail.
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Sketch combining the shape of Africa and Mark.
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Process drawings.
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Water bottles.
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Poster.
New Logo for Mark Beaumont's Africa Solo Ride by O Street
Mark with his new uniform starting the ride.
Opinion

Another smallish logo today but when someone is able to merge the shape of the African content with the semi-profile of a biker with his helmet it deserves any bit of attention. Before seeing the sketch I hadn't noticed the shape of Africa and I still thought it was a cool-looking logo but after seeing it, it's just, like, bam! Awesome. Hand-wobbled type is nice too and goes well with the grittiness of the terrain and effort.

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