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New Logo for MECA



Noted Aug. 29, 2013 by Armin

Industry / Education Tags /


(Est. 1882) Located in the heart of the Portland Arts District, Maine College of Art offers a Bachelor of Fine Arts, a Master of Fine Arts in Studio Arts, a Post-Baccalaureate in Art Education as well as Continuing Studies for adults and youths, including a Pre-College intensive for high school students. The student body is currently approximately 350 BFA and MFA degree students. About 30% of the students come from Maine, and 70% from New England. Over 95% of undergraduates receive financial assistance. Maine College of Art annually serves more than 2000 adults in the region through more than 200 credit and non-credit public courses in its year-round Continuing Studies program. Over 300 teenagers and children participate in MECA’s Saturday School and summer classes begun in Portland in 1973.

Design by

MECA students

Related links

MECA press release
More in-depth look and applications at Identity Designed

Relevant quote
The new mark is the culmination of combined efforts that transpired over an intensive three-day charrette hosted on campus in early February, 2013. Orchestrated under the guidance and vision of internationally known designer, Eddie Opara, Partner at Pentagram (the world's largest interdisciplinary design firm) and MECA graphic design faculty led by professors Margo Halverson and Charles Melcher, a group of MECA graphic design majors were selected to participate.

"The uncommon process employed to develop MECA's new mark exemplifies creative problem-solving at its finest and underscores the distinctiveness of what makes this such a special place." said MECA President Donald Tuski. "Not only does our logo signify the unparalleled educational experience and wealth of professional development opportunities found at MECA, it also symbolizes several of our most important defining attributes: the five-pronged 'E' represents the five core tenets of our educational philosophy statement —studio, agency, place, community, and ethics; the five floors of the historic Porteous building; and the five educational areas — BFA, MFA, Art Ed, Continuing Studies, and Pre-College, while paying tribute to the iconic red stairwell that unifies each of the departments and majors."

MECA press release

Images (opinion after)
Overview of the three-day charrette.

I appreciate the quirkiness of the "E" in contrast to the more conservative letters around it. At first I saw a book, which is not a terribly bad association. Then I saw tentacles, which is an awesome (but highly irrelevant) association. Also, for whatever is worth, as a professional logo designer, I would rather contract out 99designs.com to do the logo before doing it through a 3-day charrette.

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