Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Middlebury College by Neustadt Creative Marketing



Noted Jan. 26, 2015 by Armin

Industry / Education Tags /


(Est. 1800) “Middlebury College is a private liberal arts college located in Middlebury, Vermont, in the United States. Founded in 1800, it is one of the oldest liberal arts colleges in the United States. Drawing 2,500 undergraduates from all 50 states and over 70 countries, Middlebury offers 44 majors in the arts, humanities, literature, foreign languages, social sciences, and natural sciences.” (Wikipedia)

Design by

Neustadt Creative Marketing (Baltimore, MD)

Related links

Middlebury identity launch page
Middlebury press release
Summary of the 2007 new logo outcry
Neustadt Creative Marketing project page

Relevant quote
The Middlebury shield brings together images familiar to generations of Middlebury alumni while also giving newcomers a sense of our history and pride. In the upper right quadrant is an open book, referencing the academic project at the institution's heart and also the image in the college seal. The upper left quadrant features a globe, which refers to Middlebury's global perspective. The shield's center features Old Chapel, the iconic building on Middlebury's campus. The background displays a silhouette of the Green Mountains near Bread Loaf, which are visible from campus and home to two of Middlebury's signature programs. The bottom shows the college's founding year.

Middlebury identity launch page

Images (opinion after)
New Logo for Middlebury College by Neustadt Creative Marketing
2007 logo attempt designed by Chermayeff & Geismar & Haviv, and shut down by outcry.
New Logo for Middlebury College by Neustadt Creative Marketing
New logo detail.
New Logo for Middlebury College by Neustadt Creative Marketing
School and program logos. Monterey logo has a different building in the logo, explanation in video below.
Logo explanation video.

After a botched attempt in 2007 that saw a Chermayeff & Geismar & Haviv-designed logo succumb to student outcry, Middlebury took its time at redemption, waiting almost eight years to introduce a new logo. No surprise, it's been very welcome. Mostly because it's as expected and bland as any number of college logos. It's like a lite version of a seal too, with a book and a globe — it's missing a torch and a tree, though — along with an always-pleasing depiction of the campus' chapel. All of the elements are recognizable but none are memorable or that nicely crafted. There is no design credit, so I'm guessing this was designed in-house, particularly after going out-of-house in 2007 and getting burned. The proposed 2007 logo was okay — a little too Canadian-y perhaps — but at least it was a slight departure from typical collegiate logos. Now, Middleburians got what they asked for: a boring-ass logo. So congrats.

Thanks to James Schonzeit for the tip.

Your opinion…

On Shield


On Typography

See what else happened on Brand New each year since publication began in 2006


Share ›

Spotted Around the web

New Logo for Trainline

New Logo for Trainline
Spotted Dec. 11, 2019

Pinned Recent, Big Stories

Curated That Good Hand-drawn Feel