(Est. 1800) “Middlebury College is a private liberal arts college located in Middlebury, Vermont, in the United States. Founded in 1800, it is one of the oldest liberal arts colleges in the United States. Drawing 2,500 undergraduates from all 50 states and over 70 countries, Middlebury offers 44 majors in the arts, humanities, literature, foreign languages, social sciences, and natural sciences.” (Wikipedia)
Neustadt Creative Marketing (Baltimore, MD)
The Middlebury shield brings together images familiar to generations of Middlebury alumni while also giving newcomers a sense of our history and pride. In the upper right quadrant is an open book, referencing the academic project at the institution's heart and also the image in the college seal. The upper left quadrant features a globe, which refers to Middlebury's global perspective. The shield's center features Old Chapel, the iconic building on Middlebury's campus. The background displays a silhouette of the Green Mountains near Bread Loaf, which are visible from campus and home to two of Middlebury's signature programs. The bottom shows the college's founding year.
Images (opinion after)
After a botched attempt in 2007 that saw a Chermayeff & Geismar & Haviv-designed logo succumb to student outcry, Middlebury took its time at redemption, waiting almost eight years to introduce a new logo. No surprise, it's been very welcome. Mostly because it's as expected and bland as any number of college logos. It's like a lite version of a seal too, with a book and a globe — it's missing a torch and a tree, though — along with an always-pleasing depiction of the campus' chapel. All of the elements are recognizable but none are memorable or that nicely crafted. There is no design credit, so I'm guessing this was designed in-house, particularly after going out-of-house in 2007 and getting burned. The proposed 2007 logo was okay — a little too Canadian-y perhaps — but at least it was a slight departure from typical collegiate logos. Now, Middleburians got what they asked for: a boring-ass logo. So congrats.
Thanks to James Schonzeit for the tip.