(Est. 1901) “Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, we’ve been committed to providing our customers with the best possible service—and to improving it every day. This commitment has taken us from a small Seattle shoe shop to the leading fashion retailer we are today. We’re proud to serve customers in 40 states and Canada. Customers are served at 118 full-line stores in the U.S., Canada and Puerto Rico, 250 Nordstrom Rack locations, six Trunk Club clubhouses—a personalized styling service, three Jeffrey boutiques, two clearance stores and three Nordstrom Local service concepts. We also serve customers online in 96 countries through Nordstrom.com. We believe fashion is a business of optimism and in that spirit, we continue to grow and evolve. Free shipping and free returns, mobile shopping and exciting new retail partnerships offer us continued opportunities to serve more customers in more ways with a fresh, relevant shopping experience and inspiring style. Fashion changes. Shopping changes. Our commitment to happy customers doesn’t.”
Images (opinion after)
Without any fanfare and most likely leading up to the opening of its new flagship store in New York this October, Nordstrom has introduced a revised logo. My one-word review would be: Okay. To expand on that because no one is here for one-word reviews: I think both before and after logos are equally acceptable and, to a certain, relative degree, the change is so subtle most people will not even notice so it will be business as usual. Preference-wise, I do like the new one better, mostly because of the fun contrast between the round “O”s and the rest of the condensed letters. The Art Deco Lite aesthetic has a nice glamour to it, which is something that the Optima-esque previous version was able to do in a different lifetime, when Optima signified fashion and luxury. It will be interesting to see how this plays out in application once the store opens… whether it remains demure and quiet or whether they turn up the volume visually for something more fashion-forward. To be continued… Maybe. For now, I’m on board with the evolution.
Thanks to neyerck for the tip.