“Oslo2022 is a temporary agency with responsibility for preparing Oslo’s application for the Winter Olympics and Paralympics in 2022.”
Snøhetta (Oslo, Norway)
Visually, the basis of words and letter composition Oslo2022 and design contains only character elements put together as a kit. The logo is also based on a Nordic design expression - Nordic Simplicity.
We have been concerned that the logo should take up in its core values ??as urban and natural close, playful, responsible, ambitious and generous. I think we have got. This is an idiom with a twinkle in his eye, that we now take with us into our communications both nationally and internationally, says OL Director Eli Grimsby in Oslo2022.
Images (opinion after)
This is one of the better applicant city logos in a while. It's playful and cheerful. Sacrifices some readability, but it's not the end of the world.
Thanks to The Branding Source for the tip.