On 10 February 2015, the Italian National Olympic Committee (CONI) confirmed that former Ferrari President Luca di Montezemolo would lead Rome’s bid as President of the Organising Committee and this week Rome launched its candidate city campaign to host the 2024 Summer Olympic Games.
The bid's new logo, revealed for the first time today, is a modern interpretation of the city's iconic Coliseum in the colours of the Italian national flag.
The President of the Italian Olympic Committee (CONI) Giovanni Malago explained this was a symbol of national support for the campaign.
He said: "The 2024 Games logo is white red and green because this is not a bid just of Rome but for the whole of Italy.
"We need to involve the entire country because we have to bring everyone together because teamwork is fundamental."
Images (opinion after)
I would have been surprised if the logo didn't include the Coliseum or if it weren't draped in the white-red-and-green of Italy's flag. The only thing surprisingly missing is some Trajan. Instead, some kind of modified Gotham serves as the base for a swooshing Coliseum. Woo-hoo? If they had bothered to show the swooshes through the windows then I could at least commend them for attention to detail but, no, this is quite bland and uninspiring.
Thanks to Federico Basile for the tip.