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New Logos and Packaging for Onnae & Punch Bar by GrupoW

New

About

(Est. 2018) Onnae, based in Saltillo, Mexico, is a brand with products and services designed to help and motivate people to have the energy and potential to achieve their goals. Their first product is a line of natural-ingredient protein bars called Punch Bar.

Design by

GrupoW

Related links

GrupoW project page

Images (opinion after)
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Company logo.
New Logos and Packaging for Onnae & Punch Bar by GrupoW New Logos and Packaging for Onnae & Punch Bar by GrupoW
Logo variations.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Punch Bar logo.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Packaging renders.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Packaging in real life.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Illustrations.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Promo images.
New Logos and Packaging for Onnae & Punch Bar by GrupoW
New Logos and Packaging for Onnae & Punch Bar by GrupoW
New Logos and Packaging for Onnae & Punch Bar by GrupoW
Boxes.
Opinion

The project in general operates within the raw/energetic aesthetics of protein bars for health-conscious, exercising people but I thought it was all fairly pleasing. The Onnae logo is my favorite part of the project and how the “N”s look like lightning bolts. The Punch Bar logo is a little awkward but I like how it looks like it doesn’t care how it looks… it’s just big type in a tight space. The vintage-style illustrations work well with the logo slapped over them even if the combination doesn’t quite make sense. The supporting typography throughout is not as strong but it’s mostly fine. What’s most encouraging, within the context of start-up products in Mexico, is the importance placed on the design of the brand… where the norm is (was) to put out very crummy designs into the market.

Your opinion…

On Onnae Logo


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