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New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright

New

Noted Sep. 18, 2018 by Armin

Industry / Sports Tags /

About

(Est. 2018) “Club Internacional de Fútbol Miami, referred to as Inter Miami C.F. or Inter Miami, is a professional soccer expansion team to be based in Miami, Florida. The team is due to begin play in Major League Soccer (MLS) in the year 2020, with its permanent home stadium opening a season or two later pending final decisions about financing and location. The ownership group, formed in 2013 as Miami Beckham United, now works through Miami Freedom Park LLC. The group is led by David Beckham, his business partner Simon Fuller, and Miami-based Bolivian businessman Marcelo Claure. MLS officially awarded the group an expansion team on January 29, 2018.” (Wikipedia)

Design by

Doubleday & Cartwright

Related links

MLS press release

Images (opinion after)
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Logo.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Explanation.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Secondary logo.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Tertiary logo.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Wordmarks.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
Custom glyph additions to Swiss Typefaces’ Euclid.
Full logo animation.
New Logo for Club Internacional de Fútbol Miami by Doubleday & Cartwright
In the news.
Opinion

Between this, Austin’s recent FC unveiling, and a number of other well-done logos, the MLS might be the league with the most interesting and least limited-by-conventions logos in professional sports. That doesn’t mean all the logos are great but they do have a strong, recent track record that is well epitomized by this unconventionally pink logo for Inter Miami, starting with the fact that the team’s name is officially in Spanish. How crazy is that? The new logo has a lot of things going on — perhaps a bit overstuffed on meanings too — and it’s almost like they put a logo inside another logo. The shield with the herons and the funky “MIAMI” wordmark could have probably stood on its own and most likely will, once this moves into merchandise, but, as presented, with an additional stroke around it, wrapped by the full team name, it’s a little bit too much and the composition ends up downplaying the herons, which I think are the heroes. There is also a few conflicting styles: it’s like the body of the herons is one style, the legs forming an “M” are another, the “MIAMI” wordmark another, the stars another, and the type around it yet another. As a unit the elements could have been better modulated but, in the end, I do think this is an engaging logo that is very particular to Miami and that, above anything else that matters, is going to sell incredibly well in merchandise. Bienvenidos, Club Internacional de Fútbol Miami.

Update: Additional images were provided after I wrote the opinion, which will not be updated to reflect those additions. (Once something is written, it is done for!)

Thanks to Cullen Whitmore for the tip.

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