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New Name and Logo for Peacock


Noted Sep. 18, 2019 by Armin

Industry / Entertainment Tags /


(Est. 2019) “Peacock will deliver a world-class slate of originals while also offering treasured hits from the vaults of NBC, including The Office and Parks and Recreation, two of the most-watched streaming series. The new streaming service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock will tap into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality.”

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NBCUniversal press release

Relevant quote
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal – whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises. “Peacock will be the go-to place for both the timely and timeless – from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like ‘The Office’.”

NBCUniversal press release

Images (opinion after)
New Name and Logo for Peacock

In principle, choosing the name “Peacock” makes sense as it’s NBC’s well-known nickname but in practice, well, it’s kind of terrible. Moving past the obvious “cock” jokes and puns, try reading an article — any article — about the new service to see just how awkward the name is. As a few examples: “…a massive list of expected new and legacy series coming to Peacock when it launches…”, “Two other Peacock-exclusive reboots headline today’s news…”, and “…we have the following list of English-language content expected to launch on Peacock in April…”. It’s such a weird word to build into sentences that talk about entertainment. Also, yeah, it rhymes with cock and you simply don’t want to give the internet that much ammunition to take you down — especially when you have a Saved by the Bell reboot in the works. As far as the logo, it’s equally weird. It’s as if they couldn’t make up their mind on whether to do a full geometric sans serif logo straight up or do some weird funky typography as seen in the “p” and the “k”. The “p” is obviously a nod to the NBC logo, with one of the feathers represented in the negative space and it’s a good idea, it just looks unpleasantly strange. The notch in the “p” is very random and they sort of tried to echo it in the “k”, but nothing else in between relates to them. The dots on the side are fine, I guess. They could be an interesting animation on the UI of the streaming service eventually but not as in the animation above where, I’m sorry, really sorry, but it looks like the dots are, um, emanating from the word which rhymes with you know what.

Thanks to Levi Perkins for the tip.

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