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New Name and Logo for Sectigo
 

before

after

Noted Nov. 8, 2018 by Armin

Industry / Technology Tags /

About

(Est. 1998) “Sectigo (formerly Comodo CA) provides web security products that help customers protect, monitor, recover, and manage their web presence and connected devices. As the largest commercial Certificate Authority trusted by enterprises globally for more than 20 years, with more than 100 million SSL certificates issued in over 200 countries, Sectigo has the proven performance and experience to meet the growing needs for securing today’s digital landscape.”

Design by

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Related links

Sectigo press release

Relevant quote
The company unveiled its new name to limit market confusion and better represent the breadth and direction of its solutions, timed with the one-year anniversary of its acquisition by Francisco Partners in a carve-out from Comodo Group.

Sectigo press release

Images (opinion after)
New Name and Logo for Sectigo
Logo.
New Name and Logo for Sectigo
Cupcakes, y’all!
New Name and Logo for Sectigo
T-shirts.
New company introduction video.
Opinion

The Comodo name and logo live on in the Cyber security business and the change only applies to the part of Comodo that issued SSL certificates — the magic things that turn “http://” into “https://”. When I purchased an SSL I got it from Comodo because it was the only brand name of SSL that I recognized and therefore trusted. In a line of business where it’s all about trust and security it seems strange to have wanted to change the name but whatever the reasoning was is above my pay grade. Sectigo, which I think is meant to be a shortened version of “Security on the go” is a crummy, techie name but I think in its old-fashioned-ness it manages to come across as a name that has been around since the 1980s. The logo does a valiant job in keeping some DNA from the Comodo logo by using the shape of the “C” as the basis for the new “S”. It’s not entirely pretty but it gets the job done. As a bonus there is an “S” in the “S”. The full wordmark is clunky and awkward but it does, one way or another, look convincingly like a techie thing you could trust. Overall, this has an HBO Silicon Valley parody vibe to it but I guess that makes it successful.

Thanks to Jonathan S for the tip.

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