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New Name and Logo for The Scar Free Foundation by venturethree
 

before

after

Noted Jul. 29, 2016 by Armin

Industry / Non-Profit Tags /

About

(Est. 1999, previously The Healing Foundation) “The Scar Free Foundation is a medical research charity with a 15 year track record of raising and investing funds in wound healing, burns and cleft research.”

Design by

venturethree (London, UK)

Related links

venturethree project page

Relevant quote
Behind every scar, there is a story. This insight drove the brand work. The new mark acts as a window, hinting at something more than surface-level, the deeper impact of scars, both psychological and physical. We want to create a deeper understanding of the people behind the scars.

We captured stunning portraits of six ambassadors of the Scar Free Foundation, with their stories, hopes and dreams of what a Scar Free future would mean for the next generation. We hope these personal and intimate stories will help the Foundation secure widespread support for its vital mission.

venturethree project page

Images (opinion after)
New Name and Logo for The Scar Free Foundation by venturethree
Logo detail.
New Name and Logo for The Scar Free Foundation by venturethree
On photo.
New Name and Logo for The Scar Free Foundation by venturethree
The foundation’s appeal.
New Name and Logo for The Scar Free Foundation by venturethree
Portraits and stories.
New Name and Logo for The Scar Free Foundation by venturethree
Poster.
Foundation introduction.
Opinion

The previous logo could have been for anything related to medicine, including being a healthcare provider. Also, it was bland and poorly executed. The new logo captures the essence of a scar in a way that is visually uncomfortable and provides a sense of urgency, especially with the choice of red, in order to get its audience's attention. The lined "SCAR" typography, to me, works as a metaphor for the effect of scars, where you can still see the original surface but is now an altered and distorted version. It's a powerful logo and when used on top of the portraits, it gains even more impact. This is a very difficult subject that has been treated perfectly by venturethree.

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