Originally launched in 2005 but discontinued shortly after, FlavorSplash is a revived line of beverages from Aquafina (owned by PepsiCo) of flavored sparkling water (available in 4-berry blend, orange citrus, and kiwi strawberry flavors) and liquid water enhancers (available in wild strawberry, mixed berry, and peach mango flavors). No instructions or limitations are expressly written about whether you can or should squirt your flavored sparkling water with a liquid water enhancer. The new packaging has been designed by Pearlfisher with lettering by Chris Ballasiotes.
A vibrant new look and cheeky tone of voice that is celebratory and youthful, helping the brand compete in both the water and soft drink markets.
I rarely focus on just packaging, there usually has to be some logo/identity component to it that makes a project more of a, um, complete package. In this case, the “flavorsplash” logo is so bad I’m just going to play as if it doesn’t exist nor does it appear on the otherwise great packaging.
What attracted me to this line was the simplicity of it and the focus on the raw, energetic lettering — particularly in the bigger bottles where you can see some of the lovely texture. The tone-on-tone-on-tone approach — that third tone would be for the color of the drink — makes each flavor clearly distinguishable and helps maintain the restrained approach. And for a mass-market product these have relatively good pun-y names like “World Peach” and “Peelin’ Good”. Overall, it’s a design that stands out from the more typical clinical look of flavored water without going the full-soda with crazy non-sensical graphics.