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This is a very old entry — images are small, formatting is off.


Pearle Vision

Noted Apr. 22, 2013 by Armin

Industry / Retailers Tags /

Pearle Vision Logo, Before and After

About: (Est. 1961) “Pearle Optical is an American chain of eye care stores. It was founded by Stanley Pearle, an optometrist in Savannah, Georgia, USA in 1961. He also founded Pearle Vision (market name in the United States) and its express store, Pearle Express, in the same year. The company’s European division, Pearle Europe, is now owned by the Dutch firm HAL Investments, also the parent company of Atasun Optik, Lensmaster and GrandVision. The North American Pearle Vision stores are owned by parent company Luxottica.” (Source: Wikipedia)

Design by: LPK.

Ed.’s Notes: Wow, never would have thought about it: a pair of eyeglasses as a logo for an eyeglasses company. Wonder what kind of proprietary brand process led to that?

Relevant links: VisionMonday story. New national TV spot.

Select quote: “The new Pearle Vision logo reflects the theme ‘Genuine Eyecare’ and reinforces the history of the brand, established in 1961, and takes on what Zarkin describes as ‘almost an apothecary’ message in its eyeglass graphic.”

Thanks to Elevatorman for the tip.



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