Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Portland Thorns FC

Noted Dec. 14, 2012 by Armin

Industry / Sports Tags /

Portland Thorns FC Logo, New

About: As part of the new, 8-team professional women’s soccer league organized by U.S. Soccer, set to being play in Spring 2013, “Peregrine Sports, LLC — parent company of the Portland Timbers of Major League Soccer — today announced that its new professional women’s soccer club will be named Portland Thorns FC.”

Design by: Brent Diskin.

Ed.’s Notes: The logo has been designed by a Portland Timbers’ superfan and, although it’s not the greatest logo on earth, with the premise of being a fan-designed logo it surprisingly doesn’t suck.

Relevant links: Q&A with the designer. Press release.

Select quote: “The circular badge features team colors of red, green and black with a protective wreath of thorns surrounding a familiar, stylized rose in the center. Further, city-inspired details are presented in the form of a pair of four-pointed stars, or hypocycloids, that house the letters ‘F’ and ‘C’ and anchor the sides of the badge, a callout to the left-centered, directional star prominent on Portland’s official city flag that also flies in the stands and high atop JELD-WEN Field in downtown Portland.”

Thanks to Chris Campbell for the tip.



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