Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Stretchy Line

Reviewed Nov. 28, 2011 by Armin

Industry / Finance Tags /

DNB Logo, Before and After

With roots as far back as 1822, DNB, as it is now known, is Norway’s largest bank and financial services group. Last known as DnB NOR, from the 2003 merger of Den norske Bank (DnB) and Gjensidige NOR, DNB currently has more than 2.3 million retail customers and over 200,000 corporate customers with 200 locations across the country. A first peek at the new logo was released earlier this year in June with this unfortunately dopey picture but the official release of the new identity was earlier this month. The identity has been designed by Oslo-based Anti and Snøhetta Design.

The bank in one line: DNB, the bank for all of Norway. The bank for all norwegians, from young to old, as in a solid lifeline. A bank that stretches all along the coast from Nordkapp to Lindesnes, from North to South. DNB welcomes you as a customer, helps meet your needs and is always a professional partner. Serving you as a the bank in a line between you and us. From all of us in the bank to all of our customers.

DNB connects Norway. A Norway in the world that stretches as a line between us. The line between humans. The line that connects us. The line in nature and the line between our services and products — and you. N for Norway. The bank from A to Z.
Anti project page

DNB

DNB

DNB

DNB

DNB

DNB

There was nothing particularly memorable, in positive or negative way, about the previous logo. If anything, it seemed too aloof and contemporary for a bank of this size. When I first saw the new logo I thought it was particularly bland and basic. I still think it’s a little underdeveloped but the application gives it a little push. It’s not extremely exciting, but there is a nice visual consistency achieved through the extension of the lines of the “N” that works much better in the context of bigger pieces where the logo can bleed than it does in the static logo. I also like the teal color selection that provides a serious and sophisticated look. I am guessing the image of the building above is just a Photoshop rendering but that’s a great extension (pun intended) of the logo. Overall, a definite improvement.

Thanks to Aleksander Rist for first tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
 
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020