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The Best and Worst Identities of 2017, Part 4: The Best Noted

Announced Dec. 28, 2017 by Armin

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Somewhat similar to The Worst Reviewed, The Best Noted leaves a lot to be desired for. Perhaps it’s a reflection of my own editorial choices where the cool stuff gets Reviewed and the not-so-cool stuff gets Noted. There are only nine selections in this list and none of them are super exciting but still some pretty strong, valiant work.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Most Entertaining Linked

 

No.

9

New Logo for Roblox

New Logo for Roblox
 

I know this isn’t a great logo but I find it extremely pleasing and charming in its clunkiness. It’s also the rare occasion where I don’t hate Gill Sans Ultra Bold.See original post

No.

8

Follow-up: New Logo and Identity for Tyson Foods by Brand Union

Follow-up: New Logo and Identity for Tyson Foods by Brand Union

A simple, elegant, corporate-y update that also looks friendly and accessible. Nice typography, nice key color in the dark blue, and a nice allusion to the weather vane. See original post

No.

7

New Logo and Identity for Luna Park by SML Design

New Logo and Identity for Luna Park by SML Design
 

Just the right kind of crazy for an amusement park, providing a cool graphic representaion of the world’s creepiest amusement park entrance.See original post

No.

6

Follow-up: New Logo and Identity for WSP by Sid Lee

Follow-up: New Logo and Identity for WSP by Sid Lee

I know this one didn’t have too many fans but I still think it’s a striking wordmark with a rare combination of playfulness and seriousness.See original post

No.

5

New Logo by Jessica Hische and Packaging done In-house for Jeni’s Splendid Ice Creams

New Logo by Jessica Hische and Packaging done In-house for Jeni's Splendid Ice Creams
 

A very slick update to the logo and an improvement for the brand recognition of the ice cream in the redesigned pints, all made better by the promise of what waits inside.See original post

No.

4

New Logo and Packaging for FORM by JKR Global

New Logo and Packaging for FORM by JKR Global

Form follows form in these lovely bottles with killer metallic hues and a minimalist logo.See original post

No.

3

New Logo for HuffPost by Work-Order

New Logo for HuffPost by Work-Order
 

This is a really hard brand to design and the result is a bold and authoritative wordmark with a spring in its step.See original post

No.

2

New Logo and Identity for Printworks by Only

New Logo and Identity for Printworks by Only

This is the most crafty identity in the list and it’s for an artsy venue so it can be a little unfair to compare it to some of the other companies here but they did not disappoint in execution and bringing to life the previous life of the building as a printing press.See original post

No.

1

New Logo for Syfy by Loyalkaspar

New Logo for Syfy by Loyalkaspar
 

I know this is an odd choice for the number one spot as it’s not an OMG-this-is-so-cool type of logo or identity but I thought that, at a time when most TV channels are aiming to please as many people as possible while competing with Netflix/Hulu/Amazon, this was a great return to Syfy’s origins as a channel for sci-fi nerds. I also happen to like the new logo a lot and the secondary condensed type is a bad-ass complement.See original post

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