Announced Dec. 26, 2018 by Armin No Comments on The Best and Worst Identities of 2018, Part 2: The Best Reviewed
This installment covers the very best projects from the full-fledged Review section of Brand New. A reminder that votes from the polls have some sway in the selections but they do not determine them.
In a year of minimalism and stripping off of brand personality it was great to see this joyous, effusive, devil-may-care typographic system.
An elegant update to the logo and a beautiful, well-thought-out system help position this company as the premium alternative in an industry in dire need of good design (not to mention good experiences).
It’s a slightly awkward logo but at the same time it works so well in using its characters to form a square. It also made the clichés of the logo-as-window and that-blue work really well in its favor.