Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

The Best and Worst Identities of 2018, Part 4: The Best Noted

Announced Dec. 31, 2018 by Armin

Tags /

This list isn’t as full of runaway hits as The Best Reviewed but the projects included are strong, appropriate, and well-deserving of some recognition.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Click-bait-iest Linked

 

No.

12

New Logo for Regal by Prophet

New Logo for Regal by Prophet
 

I realize this wasn’t a very well received identity but I thought it was pretty good while avoiding the trends of the year — this could have easily been a geometric sans serif with a 10-color color palette. The supporting typography in the identity is terrible but I’m willing to turn a blind eye given the hidden transformation of the heptagon into a crown in animation.See original post

No.

11

New Logo and Packaging for Weed & Wonderful by Family (and friends)

New Logo and Packaging for Weed & Wonderful by Family (and friends)

A somewhat odd solution with an oversized seaweed, but the majority of the comments seemed to appreciate this project. I think that it stepped away from the trends as well was part of its appeal. See original post

No.

10

New Logo for Australian Space Agency

New Logo for Australian Space Agency
 

Bland wordmark but great icon using the typical choice of a map of Australia for an organization in Australia by shaping it from the constellations identified by the original habitants. Simple, great, and thoughtful concept.See original post

No.

9

New Logo and Identity for Theos by Sparks Studio

New Logo and Identity for Theos by Sparks Studio
 

An elegant identity with a wordmark that makes great use of quotes built into the characters. See original post

No.

8

New Logo for Rowing Canada Aviron by They

New Logo for Rowing Canada Aviron by They
 

A great icon that manages to add yet another dimension to the maple leaf. Executions were so-so and a little too derivative of Hulse & Durrell but that icon earns them a Get Out of Jail Free card.See original post

No.

7

New Logo and Identity for Lafayette Anticipations by Wolff Olins

New Logo and Identity for Lafayette Anticipations by Wolff Olins

Fun, quirky, and surprisingly legible, this was an apt approach for a cultural organization. The environmental graphics on the facade were exceptionally good.See original post

No.

6

New Logo and Identity for Vroom by Pentagram

New Logo and Identity for Vroom by Pentagram
 

With that name, the identity had better go vroom as well and this red-and-black approach with a thick-slab-serif custom font fires on all cylinders.See original post

No.

5

New Logo and Identity for Skip by Hoodzpah Design

New Logo and Identity for Skip by Hoodzpah Design
 

At 83%, the ballon dog has been one of the highest Great-rated icons in a long time. I liked it but I admit I was surprised to see so many of you like it as well. The supporting illustrations were a little off but still enjoyable on their own See original post

No.

4

New Logo for Darling Media

New Logo for Darling Media
 

Commas are not a typical element in logos and that’s what separates this bold serif from other bold serifs out there as a conceptual punctuation element, making the logo read like the start of a conversation. On the cover, the effect is nicely amplified by pairing it with an image that begins to tell its own story.See original post

No.

3

New Logo and Identity for The Clydeside Distillery by Manual

New Logo and Identity for The Clydeside Distillery by Manual

Like a good distilled spirit, this is classy with a bite. Great typography on surprising labels with a DIY element, this identity helps make this distillery a destination.See original post

No.

2

New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie

New Logo and Identity for Social Mobility Foundation by Jones Knowles Ritchie
 

The polls and the comments don’t quite support the high ranking of this identity but I find the typographic play clever, appropriate, and beautifully handled on what is a fairly long organization’s name. Extending the idea of the mobile “O” into the copywriting is a smart way of expanding the concept.See original post

No.

1

New Logo for Little Caesars

New Logo for Little Caesars
 

I was as surprised as you probably are now to find this at the top spot. I think I started with it at the number 6 spot and kept moving it up. This was a great evolution of a brand “mascot” that looked dated, unflattering, and off-putting in so many ways — including the stroked typography. Little Caesar is now friendlier, more presentable, and has shed its slightly creep-o vibe. The “LC” Roman-esque pattern on his toga is a great detail and the wordmark is surprisingly cool once it’s been stripped off of the unnecessary stroke and bolder weight. The social media approach, that mixes a bold serif and playful script, in a limited palette of orange, black, and white is a nice balance of exuberance and restraint. You do you Little Caesar!See original post

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012