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The Best and Worst Identities of 2019, Part 1: The Most Notable Reviewed & Noted

Announced Dec. 23, 2019 by Armin

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This first installment — of seven total coming over the holidays — looks at the most notable projects, from both the Reviewed and Noted categories, in terms of notoriety and media attention received. These are neither the best nor the worst, although a few make repeat appearances in other lists, but simply the most visible. Listed in order.

We will be back with regular posts on January 6, 2020.

(If you are on a feed reader, you will want to see this post on Brand New as there is custom CSS and code that only work in situ.)

See also:
Part 2: The Best Reviewed
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Clickbait-iest Linked

Backgrounds: crops of photos by Sean Sinclair on Unsplash
Fonts: Decoy by PSTL and Spoof by Polytype.

 

No.

15

New Emblem for 2024 Summer Olympics by Royalties Ecobranding

New Emblem for 2024 Summer Olympics by Royalties Ecobranding

Not since the London 2012 Olympics logo announcement back in the distant past of 2007 has another Olympics logo gathered as much attention as this fashionably-coiffed rendition of France’s national symbol, Marianne.See original post

No.

14

New Logo for Netherlands by Studio Dumbar

New Logo for Netherlands by Studio Dumbar
 

After a lot of lackluster country brands in the past few years, this extra orange-y tulip by Studio Dumbar is a great example of how it’s done. See original post

No.

13

New Logo and Identity for Kate Spade

New Logo and Identity for Kate Spade
 

At a time when all fashion brands are going black and bland, Kate Spade quadrupled down on its spade to create an awesome new clover motif drenched in bright pink and contrasted with a rich, deep green, with matching products to boot. See original post

No.

12

New Logo and Identity for Twitch by COLLINS and In-house

New Logo and Identity for Twitch by COLLINS and In-house
 

As the industry of broadcasting and watching people play video games booms with Twitch at the forefront, a solid yet colorful update gave the company a mature yet still in your face identity as it continues to grow.See original post

No.

11

New Logo and Identity for Warner Bros. by Pentagram

New Logo and Identity for Warner Bros. by Pentagram
 

A classic logo gets a fresh coat of paint and a slick wordmark companion.See original post

No.

10

New Logo and Identity for Reebok done In-house with Darrin Crescenzi

New Logo and Identity for Reebok done In-house with Darrin Crescenzi
 

Still trying to find its proper place in the sports and active lifestyle market, this return to its 1980s aesthetics might be the best shot Reebok has at gaining some proper brand recognition.See original post

No.

9

New Logo and Identity for Android by Huge

New Logo and Identity for Android by Huge
 

A colorful and lively approach that mostly fell flat around these parts. Oddly, much less controversial than I thought it was going to be.See original post

No.

8

New Logo and Identity for Kroger by DDB

New Logo and Identity for Kroger by DDB
 

The biggest grocery store chain in the U.S. redesigns after, like 50 years, so, yeah, it’s a big deal.See original post

No.

7

New Logo for Zara by Baron & Baron

New Logo for Zara by Baron & Baron
 

The reaction to this logo was as loud as the spacing is tight. Hey, at least it wasn’t a generic sans serif.See original post

No.

6

New Logo for BT by Red&White

New Logo for BT by Red&White
 

Despite the logo making it seem like BT is no big deal, BT is a fairly big deal and it was rather surprising to see them go with such a lackluster logo.See original post

No.

5

New Logo and Identity for Yahoo! by Pentagram

New Logo and Identity for Yahoo! by Pentagram
 

Perhaps one last hurrah before Yahoo! finally sunsets because, really, most of us thought it already had.See original post

No.

4

New Logo and Identity for Staples

New Logo and Identity for Staples
 

This is the redesign no one knew they DIDN’T want. Lots of love for the old bent staple came out of the woodwork with nothing satisfying to take its clever place. See original post

No.

3

New Logo and Identity for Volkswagen done In-house

New Logo and Identity for Volkswagen done In-house
 

This was mostly a big deal because it was Volkswagen because the redesign was… fine. No major passionate arguments against or in favor.See original post

No.

2

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron

This new logo for Facebook, the corporation, made it high in this year’s Notable ratings mostly due to the poor timing of the announcement: a time when NO ONE is happy with Facebook, the corporation. Five years ago, it would have gotten a much better reception I’m sure because it’s a nice wordmark — just hard to appreciate when the company is being a total spazz nincompoop. See original post

No.

1

New Logo and Identity for Slack by Pentagram and In-house

New Logo and Identity for Slack by Pentagram and In-house
 

In terms of pure media attention and specifically comment-count on Brand New — 301 as of this writing — Slack won by a landslide. I think I was one of, like, 7 people that didn’t dislike the logo or was personally offended by either the new logo or the dispatching of the hash tag. My main question would be: to the people that hated it and are regular Slack users, has this redesign, 11 months later, affected you in a negative way? And I don’t mean to be flippant about it, I’m really curious because at the time it sounded like Slack was going to crash and burn because of this logo. Also, to Slack’s credit they didn’t hit undo after the reaction because that was some heavy-handed reaction and I think the lesson here is that if your logo can be compared to a Swastika made of dicks and survive, most logos that face the typical backlash will be just fine. See original post

See what else happened on Brand New each year since publication began in 2006

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