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The Best and Worst Identities of 2019, Part 2: The Best Reviewed

Announced Dec. 24, 2019 by Armin

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This installment covers the very best projects from the full-fledged Review section of Brand New. A reminder that votes from the polls have some sway in the selections but they do not determine them.

See also:
Part 1: The Most Notable Reviewed & Noted
Part 3: The Worst Reviewed
Part 4: The Best Noted
Part 5: The Worst Noted
Part 6: The Best Friday Likes
Part 7: The Clickbait-iest Linked

Backgrounds: crops of photos by Sean Sinclair on Unsplash
Fonts: Decoy by PSTL and Spoof by Polytype.

 

No.

13

New Logo and Identity for McKinsey by Wolff Olins

New Logo and Identity for McKinsey by Wolff Olins
 

I still feel kind of icky celebrating a corporation with dubious practices and agendas — which is why I’m sliding it in at number 13 — but I really do like what they did here within the realm of large corporate identity.See original post

No.

12

New Logo and Identity for Pete Buttigieg by Hyperakt

New Logo and Identity for Pete Buttigieg by Hyperakt

I know not everyone liked this logo — I did — but the main reason it gets a shoutout is that in an election cycle where candidates actually tried having good, proper logos, Buttigieg got it the most right. See original post

No.

11

New Logo and Identity for Ural Music Night by Voskhod

New Logo and Identity for Ural Music Night by Voskhod
 

While there could have been some finessing in the type selections this was a great concept that cleverly married different music genres under one festival brand and felt cheerfully executed.See original post

No.

10

New Logo and Identity for Zooba by &Walsh

New Logo and Identity for Zooba by &Walsh
 

The funkiest wordmark all year was a surprise hit with Brand New commenters — I was expecting blood! — and the heavily layered and ornate applications were also very will received.See original post

No.

9

New Logo and Identity for Amsteldok by VBAT

New Logo and Identity for Amsteldok by VBAT

Another entry in the funky type category that did surprisingly well… although they cheated because they made kick-ass metal benches from it, so it’s an unfair (but really cool) advantage.See original post

No.

8

New Logo and Identity for Sydney Film Festival by For the People

New Logo and Identity for Sydney Film Festival by For the People
 

If the primary logo feels lackluster that’s okay because there are, like, two dozen other logos to satisfy everyone in this vintage-drenched identity. See original post

No.

7

New Logo and Identity for Saint Kate Arts Hotel by One Design Company

New Logo and Identity for Saint Kate Arts Hotel by One Design Company

While the consensus was that this was trendy, the execution was perfectly executed across the myriad applications of this hotel. See original post

No.

6

New On-air Look for TeenNick by Trollbäck+Company

New On-air Look for TeenNick by Trollbäck+Company

A rare example of adults properly designing for teens, capturing their sometimes vibrant, sometimes awkward energy in a lively motion-driven identity. See original post

No.

5

New Logo, Identity, and On-Air Look for IFC by Gretel

New Logo, Identity, and On-Air Look for IFC by Gretel
 

Possibly, the best classic use of typography in an identity this year with the bonus of Gretel’s signature crisp motion behaviors. See original post

No.

4

New Logo and Identity for Kate Spade

New Logo and Identity for Kate Spade
 

To me this felt joyful, cheerful, and good-natured in a way that few other projects did. The colors, the patterns, the products… everything was beautifully cohesive and playful.See original post

No.

3

New Logo and Identity for FAO Schwarz by Mattson Creative

New Logo and Identity for FAO Schwarz by Mattson Creative
 

Despite the general agreement that the logo could have been a lot better, the expandable and modular identity system around it was simply jaw-dropping with a great combination of geometric shapes, playful illustrations, and a rich color palette.See original post

No.

2

New Identity for Petbarn by Landor

New Identity for Petbarn by Landor
 

The new clan of pets built around the existing wordmark was adorable, charming, and highly entertaining, all done with a minimalist and approachable sensibility that’s rare to see with retail establishments. See original post

No.

1

New Logo and Identity for The Prince Akatoki by Interbrand

New Logo and Identity for The Prince Akatoki by Interbrand

When 99% of the identities this year (and last and the one before that) tried to shout with bright colors and bold typography, this identity was zen AF. Muted colors, generous white space, delicate typography, and the subtlest of details in the sunsetting “O” were a most welcome respite this year. See original post

See what else happened on Brand New each year since publication began in 2006

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