While the design was indeed beautiful and expertly crafted, this was one of the best presented and documented case studies of the year, showcasing the archeological approach to this storied establishment. See original post

In terms of bucking trends and offering a completely novel take, this wordmark and the supporting headlines in the same approach, provided a great plot twist to cultural space branding.See original post

As I was scrolling up and down this project to try to put into words what made it stand out, I realized there wasn’t a specific application or layout approach or hero identity element that stood out but it was the general approach and variety of elements that made this come together as a whole. See original post

Putting copywriting at the center of this identity paid off with a typographically-dense range of applications perfectly suited for a coffee shop encouraging patrons to linger and take the time to enjoy the many narrative styles presented in the various touchpoints, from the paper cups to the receipt. Also, that monster… so good.See original post

In a year that saw so much good use of illustration, Next packed the biggest visual punch and the identity supported it with big, bold, confident type and a striking color palette.See original post

Bringing to life the tactility as well as ephemerality of paper, Papier presented its range of products as elegant, contemporary, and highly covetable.See original post

Perfectly nostalgic but without being a replica of vintage packaging, this brand of puzzles was pure joy and it managed to evoke that with a minimal color palette of black and yellow and two of the most basic type families available. See original post

Featuring one of the most ambitious variable type families to date, this identity could have rested on that alone but when activated through motion it took it to the next level and in its non-stop visual diversity is a great representation of the cultural richness of Brazil. See original post

A stunning set of spot illustrations provide a rich and exciting textural foundation for beautiful layouts punctuated by great typography. See original post

Pound for pound, this might be the best evolution of the year, both in logo and packaging, taking the previously cheap look into a perfectly crafted system that is much more sophisticated but still very much approachable as a local, craft beer. See original post

Breathing new life into the logo with improved beziers and the simple act of putting it an angle, this packaging system made old-fashioned biscuits feel exciting and even a little edgy. See original post

A super weird wordmark serves as the cornerstone of an ambitious identity that puts production value front and center by avoiding mass-market vendors and instead partnering with specialists to create useful and beautiful objects but, aside from that, the identity positions hcma as an architecture and design firm that does things differently.See original post

As far as feel-good stories go, none felt more gooder than Squirrels, the new branch of the Scouts in the UK for 4- to 5-year-olds, that delivered a burst of joy and optimism through a smile-inducing logo and a brightly colored identity lead by a vibrant red. See original post

This identity hits a high note thanks to a stately yet contemporary serif that comes alive in motion but that is equally energetic in static applications, reaching a crescendo that matches the stature of this symphony. See original post

Released at the very start of 2021, the Burger King redesign boldly set the tone for 2021 and that celebrated a nostalgic desire most consumers didn’t know they had. It also set the standard by which most other major redesigns were measured and few — at this scale — delivered as resonantly as JKR’s fantastic reprise of Burger King’s bun logo that served as the building block for a playful identity that reinvigorated the second largest fast food hamburger chain in the world with a confidence and personality lacking in its main competitor that had the misfortune of releasing its lukewarm packaging redesign a month later.See original post

MOST FAVORITED, IN ASCENDING ORDER
New Logo and Packaging for Bahlsen by Auge Design — ♥278
New Logo and Identity for Canal Brasil by Tátil Design — ♥278
New Logo, Identity, and Packaging for Le Puzz by Little Troop — ♥282
New Logo and Identity for Piedmont Art Walk by Mucho — ♥283
New Logo and Identity for Kaapelitehdas by BOND — ♥286
New Name, Logo, and Identity for Reveal by Ragged Edge — ♥287
New Logo and Identity for Okse by Studio Oker — ♥312
New Logo and Identity for Papier by Ragged Edge — ♥317
New Logo and Identity for Sweetgreen by COLLINS and In-house — ♥361
New Logo and Identity for Exposure by Smith & Diction — ♥409
New Logo and Identity for hcma done In-house — ♥478
New Logo and Identity for San Francisco Symphony by COLLINS — ♥489
New Logo and Identity for Story Espresso by For The People — ♥534
New Logos and Identity for Derwent Valley by For The People — ♥580
New Logo and Identity for Burger King by Jones Knowles Ritchie — ♥617