The retro aesthetic can be a little annoying sometimes but here it was pulled off with plenty of conviction through a fun mascot and a flawless script wordmark. See the project in Friday Likes 383

This one is super weird and almost downright ugly but I found it highly entartaining and I appreciated its effort to do something completely out there. See the project in Friday Likes 395

An excellent monogram put to great use to make the most out of the off-the-shelf packaging that could have made this look cheap and generic.See the project in Friday Likes 388

Another overly weird and almost unreadable identity but, like Dino, utterly enjoyable and allowing me to live vicariously through it. See the project in Friday Likes 368

The more of these little blurbs I write the more I realize I leaned towards the weird Friday Likes in these 12 selections… I never would have imagined I would be championing an identity that uses Mistral but here we are. Paired with Antique Olive and some lowbrow design gestures, the resulting identity was full of personality. See the project in Friday Likes 360

On the other end of the spectrum, this lovingly sophisticated identity is the best identity we’ll all probably ever see for chicken and small animal feed. See the project in Friday Likes 378

The pointy arch motif — both as a label and as a typographic arrangement — is so unique and so very well executed. See the project in Friday Likes 393

So many curves in so many right places and the swamp-y version of the monogram is such a delight. See the project in Friday Likes 391

Aside from the strong hero illustration and excellent custom wordmark, it was the color palette in this packaging that won me over. See the project in Friday Likes 357

A great logo and a strong identity but that ceiling installation… hot damn. See the project in Friday Likes 396

Of the many 1970s-esque typography throughout the year I thought this was the most charming as well as the most novel interpretation of the aesthetic that didn’t just use type out of the box but instead crafted a delightful custom wordmark with the angles of the serifs creating such a great rhythm. Its single-color use in a limited color palette of red, black, and white is perfectly restrained and very effective on the minimalist clothing. See the project in Friday Likes 394

This kind of hippie, hipster-y, salt-of-the-earth aesthetic has been popular and trendy for many years but this is exquisitely done from top to bottom with perfect typography and one of the best color palettes of the year.See the project in Friday Likes 384