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The Year in Review, Part 4: The Best Friday Likes

No big explanation needed on this one: A selection of what I thought were the best 12 Friday Like projects out of the 141 shown in 2021. This list was surprisingly hard this year… I initially had a 40 or so selections and it wasn’t easy to edit as I liked a lot of them.

All Year-in-review Posts so far

Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best

 

 

Brookies by Blank Design Studio


Brookies by Blank Design Studio
 

The retro aesthetic can be a little annoying sometimes but here it was pulled off with plenty of conviction through a fun mascot and a flawless script wordmark. See the project in Friday Likes 383

 

Dino Burger by Untitled Macao


Dino Burger by Untitled Macao
 

This one is super weird and almost downright ugly but I found it highly entartaining and I appreciated its effort to do something completely out there. See the project in Friday Likes 395

 

Klint by Oké Design


Klint by Oké Design
 

An excellent monogram put to great use to make the most out of the off-the-shelf packaging that could have made this look cheap and generic.See the project in Friday Likes 388

 

Talormade by Bielke & Yang


Talormade by Bielke & Yang
 

Another overly weird and almost unreadable identity but, like Dino, utterly enjoyable and allowing me to live vicariously through it. See the project in Friday Likes 368

 

We Love Burgers by Faena


We Love Burgers by Faena
 

The more of these little blurbs I write the more I realize I leaned towards the weird Friday Likes in these 12 selections… I never would have imagined I would be championing an identity that uses Mistral but here we are. Paired with Antique Olive and some lowbrow design gestures, the resulting identity was full of personality. See the project in Friday Likes 360

 

Mühlholz by Gletscher


Mühlholz by Gletscher
 

On the other end of the spectrum, this lovingly sophisticated identity is the best identity we’ll all probably ever see for chicken and small animal feed. See the project in Friday Likes 378

 

Gotlands Bryggeri by Neumeister


Gotlands Bryggeri by Neumeister
 

The pointy arch motif — both as a label and as a typographic arrangement — is so unique and so very well executed. See the project in Friday Likes 393

 

Louie by Violaine & Jérémy


Louie by Violaine & Jérémy
 

So many curves in so many right places and the swamp-y version of the monogram is such a delight. See the project in Friday Likes 391

 

Nopalera by Abby Haddican Studio


Nopalera by Abby Haddican Studio
 

Aside from the strong hero illustration and excellent custom wordmark, it was the color palette in this packaging that won me over. See the project in Friday Likes 357

 

Robata by Mucho


Robata by Mucho
 

A great logo and a strong identity but that ceiling installation… hot damn. See the project in Friday Likes 396

 

ilk by Grandson


ilk by Grandson
 

Of the many 1970s-esque typography throughout the year I thought this was the most charming as well as the most novel interpretation of the aesthetic that didn’t just use type out of the box but instead crafted a delightful custom wordmark with the angles of the serifs creating such a great rhythm. Its single-color use in a limited color palette of red, black, and white is perfectly restrained and very effective on the minimalist clothing. See the project in Friday Likes 394

 

Sparkling Botanicals by Studio MPLS


Sparkling Botanicals by Studio MPLS
 

This kind of hippie, hipster-y, salt-of-the-earth aesthetic has been popular and trendy for many years but this is exquisitely done from top to bottom with perfect typography and one of the best color palettes of the year.See the project in Friday Likes 384

The End

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