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The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

This installment covers logo stuff: icons, monograms, wordmarks, and mascots (which are sometimes the logo and sometimes not but it made sense to bundle them in this installment). There is no minimum or maximum number of inclusions I made… I went with as many as felt right. All selections (except for the mascots) have been rendered in Brand New red so that we can appreciate their design on a more even basis. There are no captions in these posts because I have pretty much written everything there is to write about all these things in the original posts. Perhaps also worth reminding that the order of the selections are my own and not a direct reflection of the poll results, which I do use as a barometer but ultimately I go by gut feel and what stood out the most when seen together.

All Year-in-review Posts so far

Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best

 

Best In
Icons
 

 
Brazilian Taekwondo Confederation by KOUS9
 

 
 

 
Planted by LIT Create
 

 
 

 
National Gallery of Canada by AREA 17
 

 
 

 
TUS by Piquant
 

 
 

 
Knowdonia by Thisaway
 

 
 

 
Mouz by EIGA Design
 

 
 

 
Pacific Gold by Hoodzpah
 

 
 

 
Athletics Canada by One Twenty Three West
 

 
 

 
Allspring by Wolff Olins
 

 
 

 
Story Espresso by for The People
 

 
 

 
Czech Skateboarding Association by Frank Ateliér
 

 
 

 
Group X by Smith & Diction
 

 
 

 
New Holland Brewing by Design Bridge
 

 
 

 
Papier by Ragged Edge
 

 
 

 
Exposure by Smith & Diction
 

 
All Together All icons Best In
Monograms
 

 
Trullion by Emunah Winer
 

 
 

 
Head East by The Click
 

 
 

 
Sweetgreen by COLLINS and In-house
 

 
 

 
Mario Hernández by Bastarda
 

 
 

 
George C. by Fook
 

 
 

 
Chicago Fire FC by Matthew Wolff Designs
 

 
 

 
Gage & Tollner by Order
 

 
 

 
Carnegie Hall by Champions Design and In-house
 

 
 

 
Tech Central by For The People
 

 
 

 
Trux by Matchstic
 

 
 

 
Ocean Generation by Pearlfisher
 

 
 

 
Glyphs by A.A. Trabucco-Campos and Matteo Bologna of Mucca
 

 
 

 
Realm by Mother Design
 

 
 

 
Squirrels by Supple Studio
 

 
 

 
Songtrust by Order
 

 
 

 
Burger King by Jones Knowles Ritchie
 

 
All Together All Monograms Best In
Wordmarks
 

 
Kia done In-house and Blackspace
 

 
 

 
Gage & Tollner by Order
 

 
 

 
Kinema by Mucho
 

 
 

 
Nettie by Hoodzpah
 

 
 

 
Gigantic! by Gander
 

 
 

 
6ourbon 7ime by Leo Burnett Chicago
 

 
 

 
Piedmont Art Walk by Mucho
 

 
 

 
Caserne Inn by Caserne
 

 
 

 
Gaieté by M — N Associates
 

 
 

 
Exposure by Smith & Diction
 

 
 

 
Jaktar by Bedow
 

 
 

 
Olympia by SomeOne
 

 
 

 
Otta by Ragged Edge
 

 
 

 
Realm by Mother Design
 

 
 

 
SeatGeek done In-house with Hoodzpah and Mother Design
 

 
 

 
Squirrels by Supple Studio
 

 
 

 
Match by COLLINS
 

 
 

 
Campbell’s by Turner Duckworth and Ian Brignell
 

 
 

 
hcma done In-house
 

 
 

 
Kaapelitehdas by BOND
 

 
All Together All Wordmarks Best In
Mascots
 

 
A Heavily-bearded Viking for Keymaster by Focus Lab
 

 
 

 
A Versatile Smile for Yubo by Koto
 

 
 

 
A Sportive Chicken for Ryabchick by Naked Bureau
 

 
 

 
A Gang of Trees and a Globe for Planted by LIT Create
 

 
 

 
A Dapper French Fry for Pipiris Fries by Manifiesto
 

 
 

 
A Blueprint of Floor Plans for Hoxton Campus by Anagram
 

 
 

 
A bowl hat-wearing Boston Terrier for Boston Calling by Contino Studio and Colossus
 

 
All Together All Mascots The End

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