New Name, Logo, and Identity for Jaktar by Bedow


In Part 7 we turn our attention to the common supporting elements of an identity. The first selections are for the best color palettes employed throughout the year. The second group is for illustration, celebrating those that excelled in their leading role as well as those in supporting roles. The third looks at photography, from that used to showcase a product’s ingredients to brand-statement photography. The fourth showcases 3D elements, which were surprisingly in low demand this year. Finally, the fifth group looks at the best use of motion — not the best specific animation but the overall system of movement behaviors. (I broke my own rule on that last bit with an honorable mention at the end to acknowledge one set of animations that were pretty epic.) All in all, plenty of visual exuberance from top to bottom.
Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best
Illustrated by Ilana Bodenstein and Dash O’Brien-Georgeson with animations by Never Sit Still
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